The finest cashmere shouldn't feel too soft and fluffy when you first get it - if it does, it can mean it has been artificially fluffed up to hide an inferior quality.

It actually grows luxuriously softer with age and regular washing.

Cashmere Care Instructions

All of our cashmere care products can be found within the accessories section.

 

Caring for your Pure cashmere

The friction of wear causes tiny balls of fluff to form on new cashmere garments. We recommend de-pilling a sweater before washing using a special comb, which glides through and gets rid of the pills instantly. They should disappear forever after a few washes.

Pure Cashmere Comb, £3.50

 

Hand Washing Cashmere

Hand washing is the best way to clean cashmere. Soak sweaters in sudsy, lukewarm water for five minutes, and then gently 'squish' to let the suds soak through the fibres. Rinse in lukewarm water using the same 'squishing' action - never wring cashmere -until the water is clear. Roll the garment in a towel to remove the excess moisture. Lay it flat to dry in the desired shape, taking special care, as wet cashmere fibres can stretch out of shape. Pure recommends dry cleaning only if the cashmere is woven, for example a Pashmina. Some knitwear designs such as Pure's Gassato are very airy and washing may disturb the pattern.

 

Machine Washing Cashmere

A delicate cycle (30° or less and a short spin) does not harm good quality cashmere but this will depend on the make and condition of your washing machine.

If you decide to machine wash, turn your garment inside-out in a laundry bag or pillow case with the end ties off - this helps it keep its shape.

 

Pure Cashmere Wash

Pure offers its own special perfumed Pure Cashmere Wash for £7.95 in a 250ml bottle. This works out at 25p per wash. Fabric Softener should be avoided as it causes fibres to stiffen.

Pure Cashmere Wash, £7.95

Drying Cashmere

All garments should be re-shaped while damp and laid flat to dry, away from heat and sunlight.

 

Dealing with Stains

Dry cleaning is your best solution for dealing with stains. Many sweaters are labelled 'dry clean only', but most manufacturers put such labels on their knitted cashmere garments to protect themselves. If they suggested hand washing and it were done carelessly, they might be blamed. Pure recommends dry cleaning only if the cashmere is woven, for example a Pashmina. Some knitwear designs such as Pure's Gassato are very airy and washing may disturb the pattern.

 

Storing Cashmere

Only store clean garments away. Store clothes in breathable zip-up plastic bags in a cool place (see our Zipped Sweater Bag). Never place natural fibres like cashmere (or wool) in airtight containers.

Zipped Sweater Bag, £4.95

 

Alternatives to Mothballs

Traditional mothballs smell awful. Cedar Chips are a good alternative which also absorb moisture thus discouraging mould, but tend to be messy. Pure offer a Bag of 24 Cedar Balls.

Cedar Balls, 24 balls for £6.95

Some tips for wearing cashmere

It helps lengthen a garment's life span if you allow your deodorant to dry completely before slipping into your sweater. Don't spray yourself with perfume while wearing cashmere because it stains the fibre and after wearing a garment air-fluff it in a cool (no heat) dryer to freshen.

 

Woven Care Instructions

 

Wool & Pure New Wool Garments

Dry clean only.

 

Sand-washed Silk Garments

Dry clean only. Always store away from direct sunlight, since it may cause dark colours to fade.

 

Cotton Garments

Machine wash at 30°. Wash dark colours separately. Turn garments inside out to protect cloth and trims whilst washing. Iron on the reverse side to maintain the surface appearance of the fabric.

 

Washed Cotton Velvet Garments

Machine wash at 40°. Wash dark colours separately. Turn garments inside out to maintain the surface finish of the fabric.

 

Jersey Garments

Machine wash at 30°. Wash dark colours separately. Should not be tumbled dried.

 

Jersey Silk Garments

Dry clean only.