At Pure we never put a ceiling on our level of our customer care. We strive to make each and every contact as pleasurable as wearing our cashmere.
Caring
for your Pure cashmereA
cashmere garment should not feel too soft and fluffy when bought it can mean
it has been artificially fluffed up to hide an inferior quality. The best
cashmere is never at its softest when brand new but grows luxuriously soft with
age and regular washing.
The friction of wear causes tiny balls of fluff to form on new cashmere
garments. We recommend to de-pill a sweater before washing using a special comb,
which glides through and gets rid of the pills instantly. They should disappear
forever after a few washes.
To order a Pure Cashmere Comb, £3.50, and see out
full range of cashmere care products click
here
Hand washing is the best way to clean cashmere. Soak sweaters in sudsy, lukewarm water for five minutes, and then gently 'squish' to let the suds soak through the fibres. Rinse in lukewarm water using the same 'squishing' action never wringing until the water is clear. Roll the garment in a towel to remove the extra moisture and to speed drying. Pure recommends dry cleaning only if the cashmere is woven, for example a pashmina. Some knitwear designs such as Pure's Gassato are very airy and washing may disturb the pattern.
Pure
Pure offers it's own special perfumed Pure Cashmere Wash for £7.95 in a 250ml bottle. This works our at 25p per wash. Fabric Softener should be avoided as it causes fibres to stiffen.
To order a bottle of Pure Cashmere Wash, £7.95, and see out full range of cashmere care products click here
Machine washing on a delicate cycle at 30'c or less does not harm good
quality cashmere but this will depend on the make and condition of your washing
machine.
If you decide to machine wash,
turn the garment inside-out in a laundry bag.
All garments should be re-shaped while damp and laid flat to dry, away from heat and sunlight.
Storing
Only store clean garments away.
Moths don’t so much hunger for the fibre, but for the food, dirt, perspiration
or body oils left on a garment.
Store clothes in breathable zip-up plastic bags in a cool place. Never place natural fibres like cashmere (or wool) in airtight containers. Let them breathe by using muslin or canvas bags.
To order our Zipped Sweater Bag, £4.95, and see our full range of cashmere care products click here
Dry cleaning is your best solution. Many sweaters are labelled 'dry clean only', but most manufacturers put such labels on their knitted cashmere garments to protect themselves. If they suggested hand washing and it were done carelessly, they might be blamed. Pure recommends dry cleaning only if the cashmere is woven, for example a pashmina. Some knitwear designs such as Pure's Gassato are very airy and washing may disturb the pattern.
Alternatives to
Mothballs
Mothballs smell ghastly. Cloves, lavender, rosemary, thyme, dried orange peel or cedar chips can be used to discourage moths. Cedar chips also absorb moisture, thus discouraging mould, but tend to be messy. We offer 24 Cedar Balls.
To order our Cedar Balls, 24 balls for £6.95, and see our full range of cashmere care products click here
It helps lengthen a garment's life span if you allow your deodorant to dry completely before slipping into your sweater don't spray yourself with perfume while wearing cashmere because it stains the fibre and after wearing a garment air-fluff it in a cool (no heat) dryer to freshen.
