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Customer Services

At Pure we never put a ceiling on our level of our customer care. We strive to make each and every contact as pleasurable as wearing our cashmere. Our customer service advisers are free to make their own decisions, on the spot, no matter what the situation. This means every customer receives a truly personal service, tailored to their specific needs.

Contact Us

Please feel free to contact us, for whatever reason.

To view our contact details and customer service opening times, click here


Delivery Options

Standard, Priority, Next Working Day and International delivery available

For more information on our delivery options, click here


Hassle Free Returns

We've streamlined the returns process to make it as easy as possible. We are always happy to exchange or refund any item if you return it to us within 90 days (7 days for sale items)

For more information on our returns procedure, click here


The Pure Guarantee

We guarantee that every article will perform to the standard you have every right to expect; that it represents full value for the price you pay.

Of course mistakes can happen, but we go to extreme lengths to ensure that every garment that bears the Pure label is perfect in every way. Some might say we're obsessed.

The Pure guarantee is absolute. If for any reason whatsoever you are dissatisfied with any article purchased from us, we expect you to return it to us within three months, at our expense; no questions, no rigmarole. We will either do a superfast exchange or return your money just as quickly, whichever you prefer.