Explore Pure Collection

A Guide To Copenhagen

Home to iconic, modern architecture, contemporary culinary and the 'happiest people on Earth', Copenhagen was the perfect place for our spring catalogue shoot. Inspired by the Scandi lifestyle, we've put together a definitive guide on what to see, do, eat and wear in Denmark's must-see capital.

FIND OUT MORE
A Guide To Copenhagen
Our True Colours

Our True Colours

Here at Pure we're obsessed with colour. Find out what our key colours of the season are and how we dye our cashmere with our Cashmere Colour Library.

Discover more

Our Cashmere Guide

Once our cashmere is in your life, you won’t want to let it go. Gentle, loving care ensures your cashmere lasts a lifetime with our thoughtfully developed cashmere care products.

Read more
Our Cashmere Guide
Care &

Care &

Repair Service

With over 15 years’ experience of crafting, shaping and caring for cashmere, why not treat your treasured garment to a little pure care and attention with our care and repair service?

Read more

Visit Our Boutiques

Shopping with us is easy. Our boutiques offer the opportunity to browse in a tranquil shopping environment and meet our style advisors who will help create your perfect look from our new collection.

FIND YOUR NEAREST STORE
Visit Our Boutiques
Request a Catalogue

Request a Catalogue

You know you want one. If you’re not already on our mailing list and would like to keep up-to-date on our newest garments and irresistible collections, you can request our latest catalogue here. 

Find Out More