112 Products
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    • Charcoal Argyle
      Charcoal Argyle
    • Navy Star Intarsia
      Navy Star Intarsia
    • Rose Mist Star
      Rose Mist Star
    Cashmere Boyfriend Sweater

    £170

    • Navy/Coral Stripe
      Navy/Coral Stripe
    Toccato Striped Boyfriend Sweater

    £150

    • Heritage Check
      Heritage Check
    Checked Single Breasted Coat

    £225 £157

    • Multi Blue Dogtooth
      Multi Blue Dogtooth
    • Orange Dogtooth
      Orange Dogtooth
    A Line Skirt

    £90

    • Navy
      Navy
    • Forest Green
      Forest Green
    Velvet Biker Jacket

    £150

    • Black
      Black
    Ponte and Faux Leather Stretch Trouser

    £150

    • INDIGO PRINT
      INDIGO PRINT
    • Pale Pink Floral
      Pale Pink Floral
    • Geo Tile Print
      Geo Tile Print
    • Charcoal Paisley
      Charcoal Paisley
    Relaxed Washed Silk Blouse

    £140

    • Midnight
      Midnight
    Leather A Line Skirt

    £250 £187

    • Blue/ White
      Blue/ White
    • Check
      Check
    • Star Print
      Star Print
    • Paisley Print
      Paisley Print
    Cotton Shirt

    £59 to £85

    • Pale Blue Leopard
      Pale Blue Leopard
    Relaxed Curved Hem Blouse

    £99

    • Heather Dove/Soft White
      Heather Dove/Soft White
    • Black
      Black
    • Soft Oyster
      Soft Oyster
    • Blue Mist/Soft White
      Blue Mist/Soft White
    • Soft Walnut
      Soft Walnut
    Toccato Ribbed Cowl Neck Sweater

    £112 to £150

    • Navy
      Navy
    • Antique White
      Antique White
    Ponte V Neck Top

    £75

    • Lilac
      Lilac
    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Peacock Blue
      Peacock Blue
    • Winter Crimson
      Winter Crimson
    • Clementine
      Clementine
    • Teal
      Teal
    Cashmere Cropped Sweater

    £99

    • Lilac
      Lilac
    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Peacock Blue
      Peacock Blue
    • Winter Crimson
      Winter Crimson
    • Clementine
      Clementine
    • Teal
      Teal
    Cashmere Cropped Cardigan

    £105

    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Navy
      Navy
    • Emerald
      Emerald
    • Heather Rose
      Heather Rose
    • Clementine
      Clementine
    • SOFT COBALT
      SOFT COBALT
    • Bloom Green
      Bloom Green
    • Soft Walnut
      Soft Walnut
    Cashmere Straight Fit Crew Neck Sweater

    £115

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Sage
      Sage
    • SOFT COBALT
      SOFT COBALT
    • Merlot
      Merlot
    • Ocean Blue
      Ocean Blue
    • Chartreuse
      Chartreuse
    • RASPBERRY
      RASPBERRY
    Cashmere Straight Fit V Neck Sweater

    £115

    • Lilac
      Lilac
    • Black
      Black
    • Navy
      Navy
    • Emerald
      Emerald
    • Heather Rose
      Heather Rose
    • Winter Crimson
      Winter Crimson
    • Clementine
      Clementine
    • SOFT COBALT
      SOFT COBALT
    • Ocean Blue
      Ocean Blue
    • Soft Charcoal
      Soft Charcoal
    • Chocolate
      Chocolate
    Cashmere V Neck Cardigan

    £120

    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Frosted Opal
      Frosted Opal
    • SOFT COBALT
      SOFT COBALT
    • Heather Dove
      Heather Dove
    • Vivid Magenta
      Vivid Magenta
    • Black/Soft White Stripe
      Black/Soft White Stripe
    • Teal
      Teal
    • Soft Walnut
      Soft Walnut
    Cashmere Roll Neck Sweater

    £87 to £125

    • Lilac
      Lilac
    • Soft White
      Soft White
    • Navy
      Navy
    • Heather Rose
      Heather Rose
    • Frosted Opal
      Frosted Opal
    • SOFT COBALT
      SOFT COBALT
    • Chartreuse
      Chartreuse
    • Iced Grey
      Iced Grey
    Cashmere Lofty Sweatshirt

    £150

    • Multi Stripe
      Multi Stripe
    • Black/White Spot
      Black/White Spot
    • Pink Argyle
      Pink Argyle
    Cashmere Patterned Sweater

    £140

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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