159 Products
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    • Black
      Black
    Sequin Cashmere Sweater

    £150

    • Scarlet
      Scarlet
    • Pink Herringbone
      Pink Herringbone
    • Red Oversized Check
      Red Oversized Check
    • Blue Check
      Blue Check
    • SAPPHIRE BLUE
      SAPPHIRE BLUE
    • Black/White texture
      Black/White texture
    • Dog Tooth
      Dog Tooth
    • Deep Lime
      Deep Lime
    • Pink Texture
      Pink Texture
    • Grey/White
      Grey/White
    Wool Pencil Skirt

    £99

    • Horseshoe Print
      Horseshoe Print
    • Ivory
      Ivory
    • Multi Spot Print
      Multi Spot Print
    • Cobalt Stripe
      Cobalt Stripe
    • Star Print
      Star Print
    • Navy Fine Stripe
      Navy Fine Stripe
    • Charcoal Paisley
      Charcoal Paisley
    • Multi Blue Spot
      Multi Blue Spot
    • Painted Floral
      Painted Floral
    Washed Silk Blouse

    £77.40 to £120

    • Camel
      Camel
    • TOFFEE
      TOFFEE
    • Black
      Black
    • Winter Berry
      Winter Berry
    • Russet Red
      Russet Red
    • WARM TAUPE
      WARM TAUPE
    • Midnight
      Midnight
    • Bright Turquoise
      Bright Turquoise
    • Cocoa
      Cocoa
    Washed Velvet Jean

    £89 to £99

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • True Blue
      True Blue
    • Rich Coral
      Rich Coral
    • PLUM
      PLUM
    • Star Print
      Star Print
    • Black Sparkle
      Black Sparkle
    • Chartreuse
      Chartreuse
    • Ocean Green
      Ocean Green
    • Pink Multi Stripe
      Pink Multi Stripe
    • Iced Grey
      Iced Grey
    Cashmere Crew Neck Sweater

    £74.25 to £110

    • Star Intarsia
      Star Intarsia
    • Rose Mist
      Rose Mist
    • Duck Egg
      Duck Egg
    • Rich Coral
      Rich Coral
    • Navy Stripe
      Navy Stripe
    • Dip Dye
      Dip Dye
    Cashmere Boyfriend Sweater

    £127.50 to £170

    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Hot Pink
      Hot Pink
    • Black
      Black
    • Navy
      Navy
    • Amber
      Amber
    • Black/Soft White Stripe
      Black/Soft White Stripe
    • Black Sparkle
      Black Sparkle
    • Soft Charcoal
      Soft Charcoal
    • Soft Walnut
      Soft Walnut
    Cashmere Roll Neck Sweater

    £90 to £110

    • Soft White/Black
      Soft White/Black
    • Black
      Black
    • Navy
      Navy
    • Leopard Print
      Leopard Print
    • Rose Mist
      Rose Mist
    • Multi Stripe
      Multi Stripe
    • Rich Coral
      Rich Coral
    • Chambray Twist
      Chambray Twist
    • Chartreuse
      Chartreuse
    • Vivid Sapphire
      Vivid Sapphire
    Cashmere Crew Neck Cardigan

    £82.50 to £120

    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Palest Opal
      Palest Opal
    • Pink Whisper
      Pink Whisper
    • PLUM
      PLUM
    • Iced Grey
      Iced Grey
    Gassato Poncho

    £49 to £99

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Heather Dove
      Heather Dove
    • Rich Red
      Rich Red
    Cashmere Cowl Neck Sweater

    £170

    • Soft White
      Soft White
    • Hot Pink
      Hot Pink
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Cool Mint
      Cool Mint
    • Raisin
      Raisin
    • Winter Peach
      Winter Peach
    • Gingerbread
      Gingerbread
    • Blue Multi Stripe
      Blue Multi Stripe
    • Iced Frappe
      Iced Frappe
    Cashmere V Neck Sweater

    £74.25 to £99

    • Marble
      Marble
    • Hot Pink
      Hot Pink
    • Black
      Black
    • Rose Mist
      Rose Mist
    • Chartreuse
      Chartreuse
    • Ocean Green
      Ocean Green
    Cashmere Textured Crew Neck Sweater

    £82.50 to £110

    • Soft White
      Soft White
    • Black
      Black
    • PLUM
      PLUM
    • Chartreuse
      Chartreuse
    • Dark Turquoise
      Dark Turquoise
    • Heather Dove/Navy Spot
      Heather Dove/Navy Spot
    • Sparkle Stripe
      Sparkle Stripe
    Cashmere Cropped Cardigan

    £82.50 to £110

    • Black B
      Black B
    • Soft White
      Soft White
    • Hot Pink
      Hot Pink
    • Black
      Black
    • Duck Egg
      Duck Egg
    • Gingerbread
      Gingerbread
    • Vivid Sapphire
      Vivid Sapphire
    Cashmere Bardot Sweater

    £130

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Heather Dove
      Heather Dove
    • Chartreuse
      Chartreuse
    • Vivid Sapphire
      Vivid Sapphire
    Gassato Cashmere Polo Neck Sweater

    £110

    • Marble
      Marble
    • Black
      Black
    • Rose Mist
      Rose Mist
    • Rich Coral
      Rich Coral
    • Chartreuse
      Chartreuse
    • Dark Turquoise
      Dark Turquoise
    Cashmere Stepped Hem Sweater

    £90 to £120

    • Soft White
      Soft White
    • Black
      Black
    • PLUM
      PLUM
    • Chartreuse
      Chartreuse
    • Dark Turquoise
      Dark Turquoise
    • Heather Dove/Navy Spot
      Heather Dove/Navy Spot
    • Sparkle Stripe
      Sparkle Stripe
    Cashmere Cropped Sweater

    £74.25 to £110

    • Navy
      Navy
    • Bronze Sequin Leaf
      Bronze Sequin Leaf
    • Black Sequin
      Black Sequin
    • Ombre
      Ombre
    Sequin Pencil Skirt

    £99 to £130

    • Silver Diamond Print
      Silver Diamond Print
    • Ivory
      Ivory
    • Silver Pearl
      Silver Pearl
    • Chartreuse
      Chartreuse
    • Winter Peach
      Winter Peach
    • Bright Sapphire
      Bright Sapphire
    • Fig
      Fig
    • Paisley Print
      Paisley Print
    Silk Satin Blouse

    £120

    • Soft White
      Soft White
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Heather Dove
      Heather Dove
    • PLUM
      PLUM
    • Winter Peach
      Winter Peach
    • Iced Grey
      Iced Grey
    Drape Neck Gassato Sweater

    £150 to £160

    • Soft White
      Soft White
    • Black
      Black
    • Sailor Blue Twist
      Sailor Blue Twist
    • Sunshine
      Sunshine
    Cropped Cashmere Sweater

    £99

    • Hot Pink
      Hot Pink
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Raisin
      Raisin
    • Gingerbread
      Gingerbread
    • Dark Turquoise
      Dark Turquoise
    • Vivid Sapphire
      Vivid Sapphire
    • Iced Frappe
      Iced Frappe
    Cashmere V Neck Cardigan

    £82.50 to £110

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves