76 Products
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    • Blue Mosaic Print
      Blue Mosaic Print
    Jersey Wrap Dress

    £99

    • Navy Motif
      Navy Motif
    Toccato Relaxed Split Hem Sweater

    £85

    • Delicate Tile Print
      Delicate Tile Print
    Jersey Dress

    £85

    • Tile Print
      Tile Print
    Printed V Neck Dress

    £99

    • INDIGO PRINT
      INDIGO PRINT
    • Wide Navy Stripe
      Wide Navy Stripe
    Luxury Linen Jersey T-Shirt

    £55

    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Heather Rose
      Heather Rose
    • SOFT COBALT
      SOFT COBALT
    • Soft Walnut
      Soft Walnut
    Cashmere Crew Neck Sweater

    £66 to £110

    • Digital Floral
      Digital Floral
    • Black Diamond
      Black Diamond
    • Blue Mosaic Print
      Blue Mosaic Print
    Pencil Skirt

    £80

    • Bright Blue
      Bright Blue
    Luxury Linen Jersey Vest

    £40

    • NAVY IVORY
      NAVY IVORY
    Cotton Tape Trim Top

    £60

    • Blue Batik Print
      Blue Batik Print
    • Navy Floral Print
      Navy Floral Print
    Jersey Maxi Dress

    £99

    • Blue Mosaic Print
      Blue Mosaic Print
    Capri Trouser

    £90

    • Lilac
      Lilac
    • Peacock Blue
      Peacock Blue
    • Heather Dove
      Heather Dove
    • RASPBERRY
      RASPBERRY
    Gassato Lofty Textured V Neck Sweater

    £125

    • INDIGO PRINT
      INDIGO PRINT
    • Digital Floral
      Digital Floral
    • Cobalt Blue Stripe
      Cobalt Blue Stripe
    Relaxed Washed Silk Blouse

    £130 to £140

    • Blue Batik Print
      Blue Batik Print
    Gassato Relaxed V Neck Sweater

    £170

    • White
      White
    Cotton Cutout Detail Top

    £75

    • Rose Mist Star
      Rose Mist Star
    Cashmere Boyfriend Sweater

    £170

    • Heather Sky
      Heather Sky
    • Heather Rose
      Heather Rose
    Cashmere Boyfriend Sweater

    £160

    • Blue/ White
      Blue/ White
    • Pastel Check
      Pastel Check
    • Neon Dobby
      Neon Dobby
    • Star Print
      Star Print
    Cotton Shirt

    £80 to £85

    • Summer Teal
      Summer Teal
    • White
      White
    • French Navy
      French Navy
    Linen Shirt

    £85

    • Delicate Blue Tile Print
      Delicate Blue Tile Print
    Silk Open Neck Blouse

    £99

    • Cobalt Blue
      Cobalt Blue
    • Antique White
      Antique White
    Relaxed Blouse

    £75

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves