204 Products
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    • Black
      Black
    Velour V Back Dress

    £99

    • Black
      Black
    Drapey Wide Leg Trouser

    £120

    • Midnight
      Midnight
    Silk Velvet T-Shirt

    £99

    • Black
      Black
    Cashmere Sequin Stripe Sweater

    £150

    • Black Stripe
      Black Stripe
    • Black Sparkle
      Black Sparkle
    • Soft Walnut
      Soft Walnut
    Knitted Skirt

    £145

    • Black
      Black
    • Soft Pink
      Soft Pink
    Wool Blend Jersey Top

    £75

    • Navy
      Navy
    • White
      White
    • Burgundy Velour
      Burgundy Velour
    • Dark Berry
      Dark Berry
    Jersey Deep Neck Top

    £50

    • fdamson
      fdamson
    • Pewter
      Pewter
    Silk Satin Panel Detail Top

    £130

    • Charcoal Argyle
      Charcoal Argyle
    • Navy Star Intarsia
      Navy Star Intarsia
    • Rose Mist Star
      Rose Mist Star
    • Floral Print
      Floral Print
    • Sparkle Spot
      Sparkle Spot
    Cashmere Boyfriend Sweater

    £170

    • White
      White
    • White Beaded
      White Beaded
    Cotton Embellished Collar Shirt

    £90

    • fdamson
      fdamson
    • Pewter
      Pewter
    Silk Satin Shirt Dress

    £150

    • Black Sequin
      Black Sequin
    Sequin Pencil Skirt

    £120

    • Soft White/Sky Blue
      Soft White/Sky Blue
    • Black Sparkle
      Black Sparkle
    Cashmere Crew Neck Cardigan

    £120 to £130

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Sage
      Sage
    • SOFT COBALT
      SOFT COBALT
    • Merlot
      Merlot
    • Ocean Blue
      Ocean Blue
    • Chartreuse
      Chartreuse
    • RASPBERRY
      RASPBERRY
    • Chocolate
      Chocolate
    Cashmere Original Fit V Neck Sweater

    £115

    • Black
      Black
    • Bronze
      Bronze
    • Burgundy
      Burgundy
    Soft Pleat Skirt

    £90

    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Navy
      Navy
    • Emerald
      Emerald
    • Heather Rose
      Heather Rose
    • Clementine
      Clementine
    • SOFT COBALT
      SOFT COBALT
    • Vivid Magenta
      Vivid Magenta
    • Bloom Green
      Bloom Green
    • Soft Walnut
      Soft Walnut
    Cashmere Original Fit Crew Neck Sweater

    £115

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Sage
      Sage
    • SOFT COBALT
      SOFT COBALT
    • Merlot
      Merlot
    • Ocean Blue
      Ocean Blue
    • Chartreuse
      Chartreuse
    • RASPBERRY
      RASPBERRY
    • Chocolate
      Chocolate
    Cashmere Straight Fit V Neck Sweater

    £115

    • Light Grey Marl
      Light Grey Marl
    Luxury Jersey Pyjamas

    £90

    • Black Sparkle
      Black Sparkle
    Cashmere Ruffle Edge Cardigan

    £170

    • Bright Pink
      Bright Pink
    • Navy Star
      Navy Star
    Leather Star Keyring

    £20

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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