89 Products
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    • White
      White
    • HOT CORAL
      HOT CORAL
    Laundered Linen Drawstring Dress

    £90

    • Pink Coral
      Pink Coral
    • White
      White
    Linen Jersey Tassel Neck Dress

    £80

    • Coral
      Coral
    • White
      White
    Laundered Linen Tassel Maxi Dress

    £110

    • Pink Coral
      Pink Coral
    • White
      White
    Linen Jersey Tassel Neck Top

    £70

    • Floral Print
      Floral Print
    Silk Summer Poncho

    £99

    • Mid Wash
      Mid Wash
    • White
      White
    • Blush
      Blush
    • PEACH CORAL
      PEACH CORAL
    Cropped Jean

    £90

    • Hot Pink
      Hot Pink
    • Navy
      Navy
    • White
      White
    Linen Relaxed Cardigan

    £99

    • Black
      Black
    Jersey Jumpsuit

    £99

    • Coral Floral
      Coral Floral
    Jersey Dress

    £80

    • Turquoise
      Turquoise
    Jersey Dress

    £80

    • Navy Floral Print
      Navy Floral Print
    Jersey Maxi Dress

    £99

    • Coral
      Coral
    • Navy
      Navy
    Jersey Wrap Maxi Skirt

    £75

    • Animal Stripe
      Animal Stripe
    • Coral Dip Dye
      Coral Dip Dye
    Gassato Poncho

    £99

    • Bright Pink
      Bright Pink
    • White
      White
    Laundered Linen Embroidered Tunic

    £110

    • Hot Pink
      Hot Pink
    • White
      White
    • Lime
      Lime
    • Aqua
      Aqua
    Linen V-Neck Sweater

    £85

    • Soft White
      Soft White
    • Soft Turquoise
      Soft Turquoise
    • Black
      Black
    • Vivid Coral
      Vivid Coral
    • Rose Mist
      Rose Mist
    • Rich Coral
      Rich Coral
    • SKY BLUE
      SKY BLUE
    Cashmere Cropped Sweater

    £99

    • Heather Ice
      Heather Ice
    • SKY BLUE
      SKY BLUE
    Featherweight Relaxed Poncho

    £150

    • Soft White
      Soft White
    • Hot Pink
      Hot Pink
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Vivid Pink
      Vivid Pink
    • Rose Mist
      Rose Mist
    • Rich Coral
      Rich Coral
    • Fresh Lime
      Fresh Lime
    • SKY BLUE
      SKY BLUE
    • Raisin
      Raisin
    • Gingerbread
      Gingerbread
    • Vivid Sapphire
      Vivid Sapphire
    Cashmere V Neck Cardigan

    £110

    • Soft White
      Soft White
    • Candy Pink
      Candy Pink
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Vivid Coral
      Vivid Coral
    • Rose Mist
      Rose Mist
    • Fresh Lime
      Fresh Lime
    • SKY BLUE
      SKY BLUE
    • Winter Peach
      Winter Peach
    • Aqua
      Aqua
    • Iced Frappe
      Iced Frappe
    Cashmere V Neck Sweater

    £110

    • Heather Ice
      Heather Ice
    • SKY BLUE
      SKY BLUE
    Featherweight Cashmere Boyfriend Sweater

    £170

    • Hot Pink
      Hot Pink
    • Fresh Lime
      Fresh Lime
    • SKY BLUE
      SKY BLUE
    • Iced Grey
      Iced Grey
    Gassato Oversized Poncho Sweater

    £140

    • Black
      Black
    • Lime
      Lime
    Laundered Linen Laced Neck Dress

    £99

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves