110 Products
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    • Black
      Black
    • Cerise Pink
      Cerise Pink
    Cotton Embroidered Maxi Dress

    £120

    • Black
      Black
    • Bright Turquoise
      Bright Turquoise
    Laundered Linen Midi Dress

    £99

    • Turquoise Tile
      Turquoise Tile
    • Rich Coral
      Rich Coral
    Jersey V Neck Relaxed Dress

    £90

    • White
      White
    • Aqua
      Aqua
    Linen Jersey Pocketed Tunic

    £80

    • Soft Green Leaf
      Soft Green Leaf
    • Bright Stripe
      Bright Stripe
    • White/Navy
      White/Navy
    Linen Jersey V Neck T-Shirt

    £55

    • Blue Geo Print
      Blue Geo Print
    • STRIPE
      STRIPE
    • White Spot
      White Spot
    • Navy Spot
      Navy Spot
    Washed Linen Scarf

    £50

    • Fern Green
      Fern Green
    • Buttercup
      Buttercup
    Textured Blazer

    £150

    • Pale Blue Paisley
      Pale Blue Paisley
    • Bright Stripe
      Bright Stripe
    Laundered Linen Shirt Dress

    £125

    • White Embroidered
      White Embroidered
    • Shell Coral Embroidered
      Shell Coral Embroidered
    • French Navy Embroidered
      French Navy Embroidered
    • Pale Blue Paisley
      Pale Blue Paisley
    Linen Shirt

    £99

    • Magenta
      Magenta
    • White
      White
    Laundered Linen Lace Trim Dress

    £99

    • Black
      Black
    • White
      White
    Laundered Linen Wide Leg Trouser

    £99

    • Coral
      Coral
    • Bright Lemon
      Bright Lemon
    • Blue Lilac
      Blue Lilac
    • Navy
      Navy
    • White
      White
    • Soft Stone
      Soft Stone
    • Olive
      Olive
    Washed Cotton Chino

    £90

    • Cobalt
      Cobalt
    • Soft Green
      Soft Green
    • Petal Pink
      Petal Pink
    • White
      White
    Linen V-Neck Sweater

    £85

    • Black
      Black
    • White
      White
    Tie Neck Blouse

    £85

    • Silver Paisley
      Silver Paisley
    Cowl Neck Dress

    £199

    • Lipstick Pink
      Lipstick Pink
    • Navy
      Navy
    • Heather Dove
      Heather Dove
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Boyfriend Cardigan

    £185

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    Cashmere Ruffle Edge Cardigan

    £160

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • Raspberry
      Raspberry
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Shawl

    £160

    • Spring Red
      Spring Red
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Rose Mist
      Rose Mist
    • Limeade
      Limeade
    • Heather Dove
      Heather Dove
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Relaxed V Neck Sweater

    £160

    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Soft Amethyst
      Soft Amethyst
    Cashmere Lofty Sweatshirt

    £150

    • Soft Green Leaf
      Soft Green Leaf
    • Large Paisley
      Large Paisley
    Cashmere Printed Cardigan

    £150

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves