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    • Pale Blue Paisley
      Pale Blue Paisley
    • Bright Stripe
      Bright Stripe
    Laundered Linen Shirt Dress

    £125

    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Spring Blue
      Spring Blue
    • Bloom Green
      Bloom Green
    • Heather Coral
      Heather Coral
    • Turquoise
      Turquoise
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Crew Neck Cardigan

    £125

    • Soft Floral
      Soft Floral
    • Botanical Leaf
      Botanical Leaf
    • Lilac Geo
      Lilac Geo
    • Paisley
      Paisley
    • Summer Floral
      Summer Floral
    • Peach Floral
      Peach Floral
    Relaxed Washed Silk Blouse

    £140

    • Spring Jade
      Spring Jade
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Spring Coral
      Spring Coral
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere V Neck Cardigan

    £125

    • Magenta
      Magenta
    • White
      White
    Laundered Linen LaceTrim Dress

    £99

    • Summer Floral
      Summer Floral
    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Dress

    £120

    • Summer Floral
      Summer Floral
    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Top

    £85

    • Scarlet
      Scarlet
    • SKY BLUE
      SKY BLUE
    Laundered Linen Pintuck Beach Dress

    £90

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Soft Oyster
      Soft Oyster
    • Spring Coral
      Spring Coral
    • Bloom Green
      Bloom Green
    • Turquoise
      Turquoise
    Cashmere T-Shirt

    £99

    • Black
      Black
    • White
      White
    Broderie Anglaise Dress

    £120

    • PALE PINK
      PALE PINK
    • White
      White
    • Bloom Green
      Bloom Green
    Broderie Anglaise Front Cotton Shirt

    £90

    • Coral
      Coral
    • Black
      Black
    Silk Sleeveless Shirt

    £90

    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Soft Amethyst
      Soft Amethyst
    Cashmere Lofty Sweatshirt

    £150

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Soft Violet
      Soft Violet
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Limeade
      Limeade
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Amethyst
      Soft Amethyst
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Cardigan

    £105

    • Spring Red
      Spring Red
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Rose Mist
      Rose Mist
    • Limeade
      Limeade
    • Heather Dove
      Heather Dove
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Relaxed V Neck Sweater

    £160

    • Bright Pink Tile
      Bright Pink Tile
    Embroidered Printed Blouse

    £99

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Slim Fit V Neck Sweater

    £125

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Straight Fit Crew Neck Sweater

    £115 to £125

    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Navy
      Navy
    • Limeade
      Limeade
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    Cashmere Short Sleeve Cardigan

    £125

    • Bright Pink Tile
      Bright Pink Tile
    Sleeveless Jersey Top

    £45

    • Multi Coloured Leaf
      Multi Coloured Leaf
    • Pink Paisley
      Pink Paisley
    • Navy Chevron
      Navy Chevron
    Capri Trouser

    £90

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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