18 Products
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    • Black
      Black
    Washed Velvet Jean

    £99 £69

    • Camel
      Camel
    • Black
      Black
    Slim Leg Wool Blend Trouser

    £78 to £120

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Crew Neck Top

    £24 to £35

    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • Grey Denim
      Grey Denim
    • Black
      Black
    • White
      White
    • Pale Grey
      Pale Grey
    Slim Leg Jean

    £45 to £63

    • Light Grey Marl
      Light Grey Marl
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Roll Neck Top

    £28 to £40

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Soft Violet
      Soft Violet
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Limeade
      Limeade
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Amethyst
      Soft Amethyst
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Sweater

    £69 to £99

    • Black Geo Leaf
      Black Geo Leaf
    • Navy Chevron
      Navy Chevron
    Jersey Slim Blouson Dress

    £99

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    Cotton Stretch Crop Trouser

    £99

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Soft Oyster
      Soft Oyster
    • Spring Coral
      Spring Coral
    • Bloom Green
      Bloom Green
    Cashmere T-Shirt

    £69 to £99

    • Black
      Black
    • Burgundy
      Burgundy
    Soft Pleat Skirt

    £58 to £90

    • Pillarbox Red
      Pillarbox Red
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Heather Dove
      Heather Dove
    • Heather Coral
      Heather Coral
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Swing Cardigan

    £98 to £140

    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Dress

    £120

    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Top

    £85

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Soft Violet
      Soft Violet
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Limeade
      Limeade
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Amethyst
      Soft Amethyst
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Cardigan

    £57 to £105

    • Soft White
      Soft White
    • Lipstick
      Lipstick
    • Black
      Black
    • Heather Dove
      Heather Dove
    • Spring Blue
      Spring Blue
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Shrug

    £69 to £99

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • Raspberry
      Raspberry
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Stole

    £99

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • Raspberry
      Raspberry
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Shawl

    £96 to £160

    • Bright Coral
      Bright Coral
    • Black
      Black
    • Antique White
      Antique White
    V Neck Camisole

    £27 to £50

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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