66 Products
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    • Navy
      Navy
    • Heather Lilac
      Heather Lilac
    Relaxed Cable Cardigan

    £180

    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Spring Blue
      Spring Blue
    • Heather Coral
      Heather Coral
    Gassato Pointelle Cardigan

    £140

    • Lilac Argyle
      Lilac Argyle
    • Navy Star Intarsia
      Navy Star Intarsia
    • Floral Print
      Floral Print
    • Navy Geo
      Navy Geo
    Cashmere Boyfriend Sweater

    £170

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Spring Sky
      Spring Sky
    • Black
      Black
    • Heather Lilac
      Heather Lilac
    Blouson 3/4 Sleeve Sweater

    £99

    • Blue Floral
      Blue Floral
    Floral Jacquard Coat

    £180

    • Navy
      Navy
    • Blue Mist
      Blue Mist
    V Neck Ribbed Tunic Sweater

    £150

    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Soft Amethyst
      Soft Amethyst
    Cashmere Lofty Sweatshirt

    £150

    • Soft White
      Soft White
    • Spring Blue Twist
      Spring Blue Twist
    Cashmere Micro Cable Sweater

    £175

    • Blue
      Blue
    Double Faced Peacoat

    £199

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    • Heather Lilac
      Heather Lilac
    Curved Hem V Neck Cardigan

    £90

    • Marble
      Marble
    • Black
      Black
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Heather Coral
      Heather Coral
    Cashmere Crew Neck Cardigan

    £120 to £125

    • Pale Blue Floral
      Pale Blue Floral
    • Navy
      Navy
    Soft Cotton Collared Jacket

    £99

    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    • Heather Bluebell
      Heather Bluebell
    Ultra Soft Merino V Neck Sweater

    £99

    • Soft Floral
      Soft Floral
    • Heather Dove Bug
      Heather Dove Bug
    • Colourblock Stripe
      Colourblock Stripe
    Cashmere Patterned Sweater

    £140

    • Embroidered Coral Spot
      Embroidered Coral Spot
    • Blue/ White Embroidered
      Blue/ White Embroidered
    Cotton Shirt

    £85

    • Navy/ Pale Pink
      Navy/ Pale Pink
    Cotton Tape Trim Top

    £70

    • Lilac Check
      Lilac Check
    • Navy Check
      Navy Check
    • Pale Blue Check
      Pale Blue Check
    Ultra Soft Wool Scarf

    £55

    • Lilac Texture
      Lilac Texture
    • Bright Turquoise
      Bright Turquoise
    • Dog Tooth
      Dog Tooth
    Wool Pencil Skirt

    £99

    • PALE BLUE
      PALE BLUE
    • Ivory
      Ivory
    Silk Satin Blouse

    £120

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    • Heather Lilac
      Heather Lilac
    Turtle Neck Curved Hem Sweater

    £99

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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