18 Products
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    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Spring Blue
      Spring Blue
    • Heather Coral
      Heather Coral
    Gassato Pointelle Cardigan

    £140

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • RASPBERRY
      RASPBERRY
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Stole

    £99

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Sweater

    £99

    • Black
      Black
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere V Neck Cardigan

    £120 to £125

    • Marble
      Marble
    • Black
      Black
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Heather Coral
      Heather Coral
    Cashmere Crew Neck Cardigan

    £120 to £125

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Merlot
      Merlot
    • Soft Walnut
      Soft Walnut
    Cashmere Roll Neck Sweater

    £125

    • Marble
      Marble
    • Merlot
      Merlot
    • Heather Coral
      Heather Coral
    Gassato Cashmere Drape Neck Sweater

    £170

    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    Textured Poncho

    £75

    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Heather Dove
      Heather Dove
    • Soft Walnut
      Soft Walnut
    Gassato Swing Cardigan

    £140

    • Camel
      Camel
    • PALE PINK
      PALE PINK
    Boat Neck Ponte Top

    £80

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Navy
      Navy
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Straight Fit Crew Neck Sweater

    £115 to £125

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Navy
      Navy
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Slim Fit Crew Neck Sweater

    £115 to £125

    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Soft Textured Rib Sweater

    £120

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Cardigan

    £105

    • Cobalt
      Cobalt
    • Silver
      Silver
    • GOLD
      GOLD
    • Pale Lime
      Pale Lime
    • RASPBERRY
      RASPBERRY
    Fancy Leather Belt

    £50

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • RASPBERRY
      RASPBERRY
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Shawl

    £160

    • Camel
      Camel
    • Black
      Black
    Slim Leg Wool Blend Trouser

    £120

    • Greek Blue
      Greek Blue
    • Optic White
      Optic White
    • Soft Oyster
      Soft Oyster
    • Rich Coral
      Rich Coral
    V Neck Dolman Sleeve Sweater

    £65

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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