12 Products
Sort by
    • Embroidered Coral Spot
      Embroidered Coral Spot
    • Blue/ White Embroidered
      Blue/ White Embroidered
    • White Pintuck
      White Pintuck
    Cotton Shirt

    £85

    • Soft Floral
      Soft Floral
    • Botanical Leaf
      Botanical Leaf
    • Lilac Geo
      Lilac Geo
    • Peach Floral
      Peach Floral
    Relaxed Washed Silk Blouse

    £98 to £140

    • PALE BLUE
      PALE BLUE
    • Ivory
      Ivory
    Silk Satin Blouse

    £120

    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Top

    £85

    • White
      White
    Cotton Shirt

    £80

    • Ivory
      Ivory
    Relaxed Washed Silk Blouse

    £120

    • White
      White
    Cotton Overhead Shirt

    £90

    • Navy Chevron
      Navy Chevron
    Jersey Blouse

    £75

    • Flame Coral
      Flame Coral
    • Soft Jade
      Soft Jade
    • White
      White
    Linen Cotton Utility Shirt

    £49 to £70

    • Lilac
      Lilac
    • Ivory
      Ivory
    Pintuck Lace Trim Blouse

    £56 to £80

    • White
      White
    Cotton Embroidered Shirt

    £90

    • White
      White
    • Soft Pink
      Soft Pink
    Jersey Blouse

    £49 to £70

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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