12 Products
Sort by
    • White Embroidered
      White Embroidered
    • Shell Coral Embroidered
      Shell Coral Embroidered
    • French Navy Embroidered
      French Navy Embroidered
    • Pale Blue Paisley
      Pale Blue Paisley
    Linen Shirt

    £99

    • Black
      Black
    • White
      White
    Tie Neck Blouse

    £85

    • Soft Floral
      Soft Floral
    • Botanical Leaf
      Botanical Leaf
    • Lilac Geo
      Lilac Geo
    • Paisley
      Paisley
    • Summer Floral
      Summer Floral
    • Peach Floral
      Peach Floral
    Relaxed Washed Silk Blouse

    £140

    • Bright Pink Tile
      Bright Pink Tile
    Embroidered Printed Blouse

    £99

    • Flame Coral
      Flame Coral
    • Soft Jade
      Soft Jade
    • PALE BLUE
      PALE BLUE
    • White
      White
    Linen Cotton Utility Shirt

    £70

    • PALE PINK
      PALE PINK
    • White
      White
    • Bloom Green
      Bloom Green
    Broderie Anglaise Front Cotton Shirt

    £90

    • Pink/ Aubergine Floral
      Pink/ Aubergine Floral
    • Opal Leaf
      Opal Leaf
    • Pink Tile Mosaic
      Pink Tile Mosaic
    Printed Tie Neck Blouse

    £80

    • Lilac
      Lilac
    • Ivory
      Ivory
    Pintuck Lace Trim Blouse

    £80

    • Coral
      Coral
    • Black
      Black
    Silk Sleeveless Shirt

    £90

    • Pastel Paisley
      Pastel Paisley
    Tie Neck Blouse

    £90

    • Embroidered Coral Spot
      Embroidered Coral Spot
    • Blue/ White Embroidered
      Blue/ White Embroidered
    • White Pintuck
      White Pintuck
    • Soft Paisley
      Soft Paisley
    Cotton Shirt

    £85

    • Summer Floral
      Summer Floral
    • Silver Print
      Silver Print
    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Top

    £85

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves