10 Products
Sort by
    • Soft Oyster
      Soft Oyster
    • Buttercup
      Buttercup
    One Button Cardigan

    £75

    • Pillarbox Red
      Pillarbox Red
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Limeade
      Limeade
    • Heather Dove
      Heather Dove
    • Heather Coral
      Heather Coral
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Swing Cardigan

    £145

    • Soft White
      Soft White
    Cashmere Short Sleeve Cardigan

    £125

    • Navy
      Navy
    • White
      White
    Edge to Edge Cotton Cardigan

    £95

    • NAVY WHITE STRIPE
      NAVY WHITE STRIPE
    Linen Boyfriend Cardigan

    £99

    • Turquoise
      Turquoise
    Linen Boyfriend Cardigan

    £95

    • Optic White/ Navy
      Optic White/ Navy
    One Button Cardigan

    £80

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    One Button Cardigan

    £75

    • White
      White
    Linen Boyfriend Cardigan

    £95

    • Soft White
      Soft White
    • Lipstick
      Lipstick
    • Spring Blue
      Spring Blue
    Cashmere Shrug

    £99

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves