14 Products
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    • Lipstick Pink
      Lipstick Pink
    • Navy
      Navy
    • Heather Dove
      Heather Dove
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Boyfriend Cardigan

    £185

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    Cashmere Ruffle Edge Cardigan

    £160

    • Soft Green Leaf
      Soft Green Leaf
    • Large Paisley
      Large Paisley
    Cashmere Printed Cardigan

    £150

    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Spring Blue
      Spring Blue
    • Heather Coral
      Heather Coral
    Gassato Pointelle Cardigan

    £140

    • Pillarbox Red
      Pillarbox Red
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Limeade
      Limeade
    • Heather Dove
      Heather Dove
    • Heather Coral
      Heather Coral
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Swing Cardigan

    £140

    • Spring Jade
      Spring Jade
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Spring Coral
      Spring Coral
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere V Neck Cardigan

    £125

    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Spring Blue
      Spring Blue
    • Bloom Green
      Bloom Green
    • Heather Coral
      Heather Coral
    • Turquoise
      Turquoise
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Crew Neck Cardigan

    £125

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Soft Violet
      Soft Violet
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Limeade
      Limeade
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Amethyst
      Soft Amethyst
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Cardigan

    £105

    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Navy
      Navy
    • Limeade
      Limeade
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    Cashmere Short Sleeve Cardigan

    £125

    • White
      White
    • Turquoise
      Turquoise
    Linen Boyfriend Cardigan

    £95

    • Soft White
      Soft White
    • Lipstick
      Lipstick
    • Black
      Black
    • Heather Dove
      Heather Dove
    • Spring Blue
      Spring Blue
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Shrug

    £99

    • Optic White/ Navy
      Optic White/ Navy
    One Button Cardigan

    £80

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Buttercup
      Buttercup
    One Button Cardigan

    £75

    • Greek Blue/ Soft White
      Greek Blue/ Soft White
    Cashmere Boyfriend Cardigan

    £195

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves