15 Products
Sort by
    • Black
      Black
    • Cerise Pink
      Cerise Pink
    Cotton Embroidered Maxi Dress

    £120

    • Black
      Black
    • Bright Turquoise
      Bright Turquoise
    Laundered Linen Midi Dress

    £99

    • Turquoise Tile
      Turquoise Tile
    • Rich Coral
      Rich Coral
    Jersey V Neck Relaxed Dress

    £90

    • White
      White
    • Aqua
      Aqua
    Linen Jersey Pocketed Tunic

    £80

    • Pale Blue Paisley
      Pale Blue Paisley
    • Bright Stripe
      Bright Stripe
    Laundered Linen Shirt Dress

    £125

    • Magenta
      Magenta
    • White
      White
    Laundered Linen Lace Trim Dress

    £99

    • Silver Paisley
      Silver Paisley
    Cowl Neck Dress

    £199

    • Aubergine/ Pink Floral
      Aubergine/ Pink Floral
    • Opal Leaf
      Opal Leaf
    • Navy Tile Mosaic
      Navy Tile Mosaic
    • Raspberry
      Raspberry
    Printed Drawstring Dress

    £130

    • Black
      Black
    • White
      White
    Broderie Anglaise Dress

    £120

    • Bright Pink Tile
      Bright Pink Tile
    Jersey Open V Neck Maxi Dress

    £85

    • Scarlet
      Scarlet
    • SKY BLUE
      SKY BLUE
    Laundered Linen Pintuck Beach Dress

    £90

    • Summer Floral
      Summer Floral
    • Silver Print
      Silver Print
    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Dress

    £120

    • Navy/ Yellow
      Navy/ Yellow
    • Black
      Black
    • Raspberry
      Raspberry
    Laundered Linen Tie Neck Dress

    £110

    • Blue Geo Print
      Blue Geo Print
    • Scarlet
      Scarlet
    • Navy Floral Print
      Navy Floral Print
    V Neck Jersey Wrap Dress

    £90

    • Emerald Green
      Emerald Green
    Silk Front Dress

    £120

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves