7 Products
Sort by
    • Navy/ White Spot
      Navy/ White Spot
    Jersey Swing Tunic


    • White
    Jersey Swing Tunic


    • Aubergine/ Pink Floral
      Aubergine/ Pink Floral
    Printed Drawstring Dress


    • Navy Multi Spot
      Navy Multi Spot
    Jersey Midi Wrap Dress


    • Navy Chevron
      Navy Chevron
    Jersey Slim Blouson Dress


    • Navy/ Yellow
      Navy/ Yellow
    • Black
    Laundered Linen Tie Neck Dress


    • Blue Geo Print
      Blue Geo Print
    • Scarlet
    • Navy Floral Print
      Navy Floral Print
    V Neck Jersey Wrap Dress


This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves