25 Products
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    • Lilac Colour Block
      Lilac Colour Block
    Cashmere Brushed Colourblock Sweater

    £180

    • Lilac Argyle
      Lilac Argyle
    • Navy Star Intarsia
      Navy Star Intarsia
    • Floral Print
      Floral Print
    • Navy Geo
      Navy Geo
    Cashmere Boyfriend Sweater

    £170

    • Grey/White
      Grey/White
    Knitted Lace Detail Sweater

    £150

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Spring Sky
      Spring Sky
    • Black
      Black
    • Heather Lilac
      Heather Lilac
    Blouson 3/4 Sleeve Sweater

    £99

    • Navy
      Navy
    • Blue Mist
      Blue Mist
    V Neck Ribbed Tunic Sweater

    £150

    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Soft Amethyst
      Soft Amethyst
    Cashmere Lofty Sweatshirt

    £150

    • Soft White
      Soft White
    • Spring Blue Twist
      Spring Blue Twist
    Cashmere Micro Cable Sweater

    £175

    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Soft Textured Rib Sweater

    £120

    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    • Heather Bluebell
      Heather Bluebell
    Ultra Soft Merino V Neck Sweater

    £99

    • Soft Floral
      Soft Floral
    • Heather Dove Bug
      Heather Dove Bug
    • Colourblock Stripe
      Colourblock Stripe
    Cashmere Patterned Sweater

    £140

    • Star Intarsia
      Star Intarsia
    • Heather Sky Lovely
      Heather Sky Lovely
    Relaxed Split Hem Sweater

    £95

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Sweater

    £99

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    • Heather Lilac
      Heather Lilac
    Turtle Neck Curved Hem Sweater

    £99

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Slim Fit V Neck Sweater

    £115 to £125

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Merlot
      Merlot
    • Soft Walnut
      Soft Walnut
    Cashmere Roll Neck Sweater

    £125

    • Marble
      Marble
    • Merlot
      Merlot
    • Heather Coral
      Heather Coral
    Gassato Cashmere Drape Neck Sweater

    £170

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Navy
      Navy
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Slim Fit Crew Neck Sweater

    £115 to £125

    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Heather Peach
      Heather Peach
    • Heather Lilac
      Heather Lilac
    Lofty Cable Sweater

    £120

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Navy
      Navy
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Straight Fit Crew Neck Sweater

    £115 to £125

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Straight Fit V Neck Sweater

    £115 to £125

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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