18 Products
Sort by
    • White
      White
    • Soft Pink
      Soft Pink
    Jersey Blouse

    £70

    • Navy/ Pale Pink
      Navy/ Pale Pink
    Cotton Tape Trim Top

    £70

    • Navy/ White Spot
      Navy/ White Spot
    Jersey Swing Tunic

    £80

    • SAPPHIRE BLUE
      SAPPHIRE BLUE
    • White
      White
    Jersey Swing Tunic

    £75

    • Navy Multi Spot
      Navy Multi Spot
    Jersey Gathered Cuff Wrap Top

    £55

    • Black/Ivory
      Black/Ivory
    Cotton Laced Shoulder Top

    £75

    • Camel
      Camel
    • PALE PINK
      PALE PINK
    Boat Neck Ponte Top

    £80

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • Bright Blue
      Bright Blue
    • RED CORAL
      RED CORAL
    • PEPPERMINT
      PEPPERMINT
    Luxury Linen Jersey Vest

    £40

    • Bright Coral
      Bright Coral
    • Black
      Black
    • Antique White
      Antique White
    V Neck Camisole

    £50

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Lace Jersey Camisole

    £30

    • Light Grey Marl
      Light Grey Marl
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Roll Neck Top

    £40

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Scoop Neck Top

    £35

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Crew Neck Top

    £35

    • Navy Sunshine
      Navy Sunshine
    Easy Cotton T-shirt

    £55

    • Lavender Blue
      Lavender Blue
    • White
      White
    • Lemon Zest
      Lemon Zest
    Easy Cotton T-shirt

    £50

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • PEPPERMINT
      PEPPERMINT
    Linen Jersey V Neck T-Shirt

    £50

    • Soft Green Leaf
      Soft Green Leaf
    • White/Navy
      White/Navy
    Linen Jersey V Neck T-Shirt

    £55

    • Tile Print
      Tile Print
    V Neck Camisole

    £55

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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