16 Products
Sort by
    • Soft White
      Soft White
    • Soft Oyster
      Soft Oyster
    • Spring Coral
      Spring Coral
    • Turquoise
      Turquoise
    Cashmere T-Shirt

    £99

    • Bright Coral
      Bright Coral
    • Black
      Black
    • Antique White
      Antique White
    V Neck Camisole

    £50

    • White / Blue Ornate Tile
      White / Blue Ornate Tile
    • White/Navy
      White/Navy
    Linen Jersey V Neck T-Shirt

    £55

    • PALE BLUE
      PALE BLUE
    • White
      White
    Textured Cotton T-shirt

    £90

    • Bright Pink Tile
      Bright Pink Tile
    • Ornate Tile
      Ornate Tile
    Sleeveless Jersey Top

    £45

    • Navy Soft White
      Navy Soft White
    Embroidered Cotton T-shirt

    £60

    • White
      White
    Linen Ladderwork Trim Collared Top

    £70

    • Pale Blue/White
      Pale Blue/White
    Easy Cotton T-Shirt

    £55

    • PALE BLUE
      PALE BLUE
    • White
      White
    Laundered Linen Top

    £80

    • Soft Oyster
      Soft Oyster
    • Buttercup
      Buttercup
    Knitted Tank

    £50

    • Spring Coral
      Spring Coral
    Gassato Curved Hem T-shirt

    £120

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    Knitted Tank

    £50

    • Navy
      Navy
    • Optic White
      Optic White
    Collared Top

    £75

    • Optic White/ Navy
      Optic White/ Navy
    Knitted Tank

    £55

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • PEPPERMINT
      PEPPERMINT
    Linen Jersey V Neck T-Shirt

    £50

    • White
      White
    • Lemon Zest
      Lemon Zest
    Easy Cotton T-Shirt

    £50

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves