26 Products
Sort by
    • White
      White
    • Aqua
      Aqua
    Linen Jersey Pocketed Tunic

    £80

    • Soft Green Leaf
      Soft Green Leaf
    • Bright Stripe
      Bright Stripe
    • White/Navy
      White/Navy
    Linen Jersey V Neck T-Shirt

    £55

    • Bright Pink Tile
      Bright Pink Tile
    Sleeveless Jersey Top

    £45

    • Summer Floral
      Summer Floral
    • Silver Print
      Silver Print
    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Top

    £85

    • PALE BLUE
      PALE BLUE
    • White
      White
    • Raspberry
      Raspberry
    Laundered Linen Top

    £80

    • Navy
      Navy
    • White
      White
    • RED CORAL
      RED CORAL
    Linen Jersey Collared Top

    £70

    • Shell Coral
      Shell Coral
    • White
      White
    Laundered Linen Sleeveless Top

    £75

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Crew Neck Top

    £35

    • White
      White
    Textured Cotton T-shirt

    £90

    • PALE PINK
      PALE PINK
    • White
      White
    Linen Jersey Placket Detail Top

    £60

    • Navy
      Navy
    • Optic White
      Optic White
    • Rich Coral
      Rich Coral
    • Buttercup
      Buttercup
    Collared Top

    £75

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • RED CORAL
      RED CORAL
    • PEPPERMINT
      PEPPERMINT
    Luxury Linen Jersey Vest

    £40

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Soft Oyster
      Soft Oyster
    • Spring Coral
      Spring Coral
    • Bloom Green
      Bloom Green
    • Turquoise
      Turquoise
    Cashmere T-Shirt

    £99

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • PEPPERMINT
      PEPPERMINT
    Linen Jersey V Neck T-Shirt

    £50

    • Soft White
      Soft White
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Limeade
      Limeade
    Gassato Curved Hem T-shirt

    £120

    • Navy Sunshine
      Navy Sunshine
    • Pale Blue Tile
      Pale Blue Tile
    Easy Cotton T-Shirt

    £55

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Buttercup
      Buttercup
    Knitted Tank

    £50

    • Black
      Black
    • White
      White
    Cotton Tank

    £70

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Scoop Neck Top

    £35

    • Navy/ Chartreuse Palm Print
      Navy/ Chartreuse Palm Print
    Cotton Open Ladderwork Top

    £75

    • Optic White/ Navy
      Optic White/ Navy
    Knitted Tank

    £55

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves