24 Products
Sort by
    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Crew Neck Top

    £24 to £35

    • Emerald
      Emerald
    • White
      White
    Jersey Gathered Cuff Wrap Top

    £32 to £35

    • Navy Multi Spot
      Navy Multi Spot
    Jersey Gathered Cuff Wrap Top

    £55

    • Light Grey Marl
      Light Grey Marl
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Roll Neck Top

    £28 to £40

    • Navy/ White Spot
      Navy/ White Spot
    Jersey Swing Tunic

    £80

    • Soft Green Leaf
      Soft Green Leaf
    • White/Navy
      White/Navy
    Linen Jersey V Neck T-Shirt

    £55

    • Blue/ White
      Blue/ White
    Jersey V Neck T-shirt

    £55

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Soft Oyster
      Soft Oyster
    • Spring Coral
      Spring Coral
    • Bloom Green
      Bloom Green
    Cashmere T-Shirt

    £69 to £99

    • Camel
      Camel
    • PALE PINK
      PALE PINK
    • Navy
      Navy
    Boat Neck Ponte Top

    £56 to £80

    • White
      White
    Cotton Open Ladderwork Top

    £75

    • Navy/ Chartreuse Palm Print
      Navy/ Chartreuse Palm Print
    Cotton Open Ladderwork Top

    £75

    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Top

    £85

    • Optic White/ Navy
      Optic White/ Navy
    Knitted Tank

    £55

    • Navy
      Navy
    • White
      White
    • RED CORAL
      RED CORAL
    Linen Jersey Collared Top

    £49 to £70

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • PEPPERMINT
      PEPPERMINT
    Linen Jersey V Neck T-Shirt

    £35 to £50

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Buttercup
      Buttercup
    Knitted Tank

    £50

    • Tile Print
      Tile Print
    V Neck Camisole

    £55

    • Bright Coral
      Bright Coral
    • Black
      Black
    • Antique White
      Antique White
    V Neck Camisole

    £27 to £50

    • Navy/White
      Navy/White
    Cotton Double Crew Neck Top

    £60 £42

    • Navy Sunshine
      Navy Sunshine
    Easy Cotton T-Shirt

    £55

    • Lavender Blue
      Lavender Blue
    • White
      White
    • Lemon Zest
      Lemon Zest
    Easy Cotton T-Shirt

    £50

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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