10 Products
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    • Black
      Black
    • White
      White
    Laundered Linen Wide Leg Trouser

    £99

    • Coral
      Coral
    • Bright Lemon
      Bright Lemon
    • Blue Lilac
      Blue Lilac
    • Navy
      Navy
    • White
      White
    • Soft Stone
      Soft Stone
    • Olive
      Olive
    Washed Cotton Chino

    £90

    • Summer Floral
      Summer Floral
    • Navy Geo
      Navy Geo
    Wide Leg Printed Trousers

    £110

    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • PALE BLUE
      PALE BLUE
    • White
      White
    • Blush
      Blush
    Cropped Jean

    £90

    • Multi Coloured Leaf
      Multi Coloured Leaf
    • Pink Paisley
      Pink Paisley
    • Navy Chevron
      Navy Chevron
    Capri Trouser

    £90

    • Navy
      Navy
    • White
      White
    City Shorts

    £75

    • Navy
      Navy
    V Neck Jersey Jumpsuit

    £99

    • Navy
      Navy
    • White
      White
    Linen Slim Leg Cropped Trouser

    £99

    • Black
      Black
    • Navy
      Navy
    • Peacock Blue
      Peacock Blue
    • Coral Pink
      Coral Pink
    Cotton Stretch Sateen Ankle Trouser

    £90

    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • Grey Denim
      Grey Denim
    • Black
      Black
    • White
      White
    • Pale Grey
      Pale Grey
    Slim Leg Jean

    £90

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves