24 Products
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    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Soft Amethyst
      Soft Amethyst
    Cashmere Lofty Sweatshirt

    £150

    • Soft Floral
      Soft Floral
    • Botanical Leaf
      Botanical Leaf
    • Lilac Geo
      Lilac Geo
    • Peach Floral
      Peach Floral
    Relaxed Washed Silk Blouse

    £140

    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Soft Textured Rib Sweater

    £120

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    • Heather Lilac
      Heather Lilac
    Curved Hem V Neck Cardigan

    £90

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • RASPBERRY
      RASPBERRY
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Stole

    £99

    • Soft Green Leaf
      Soft Green Leaf
    • Lilac Star Print
      Lilac Star Print
    Cashmere Printed Cardigan

    £150

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Sweater

    £99

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    • Heather Lilac
      Heather Lilac
    Turtle Neck Curved Hem Sweater

    £99

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Slim Fit V Neck Sweater

    £115 to £125

    • Marble
      Marble
    • Black
      Black
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Heather Coral
      Heather Coral
    Cashmere Crew Neck Cardigan

    £120 to £125

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Navy
      Navy
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Slim Fit Crew Neck Sweater

    £115 to £125

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Navy
      Navy
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Straight Fit Crew Neck Sweater

    £115 to £125

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    Cashmere Ruffle Edge Cardigan

    £160

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Spring Sky
      Spring Sky
    • Black
      Black
    • Heather Lilac
      Heather Lilac
    Blouson 3/4 Sleeve Sweater

    £99

    • Spring Jade
      Spring Jade
    • Black
      Black
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Boyfriend Sweater

    £160

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Cardigan

    £105

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Straight Fit V Neck Sweater

    £115 to £125

    • Cobalt
      Cobalt
    • Silver
      Silver
    • GOLD
      GOLD
    • Pale Lime
      Pale Lime
    • RASPBERRY
      RASPBERRY
    Fancy Leather Belt

    £50

    • Flame Coral
      Flame Coral
    • Soft Jade
      Soft Jade
    • White
      White
    Linen Cotton Utility Shirt

    £70

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • PEPPERMINT
      PEPPERMINT
    Linen Jersey V Neck T-Shirt

    £50

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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