9 Products
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    • Pale Blue Paisley
      Pale Blue Paisley
    • Bright Stripe
      Bright Stripe
    Laundered Linen Shirt Dress

    £125

    • Multi Coloured Leaf
      Multi Coloured Leaf
    • Pink Paisley
      Pink Paisley
    • Navy Chevron
      Navy Chevron
    Capri Trouser

    £90

    • Soft Floral
      Soft Floral
    • Botanical Leaf
      Botanical Leaf
    • Lilac Geo
      Lilac Geo
    • Paisley
      Paisley
    • Summer Floral
      Summer Floral
    • Peach Floral
      Peach Floral
    Relaxed Washed Silk Blouse

    £140

    • Soft Green Leaf
      Soft Green Leaf
    • Large Paisley
      Large Paisley
    Cashmere Printed Cardigan

    £150

    • Lilac Argyle
      Lilac Argyle
    • Large Paisley
      Large Paisley
    • Navy Star Intarsia
      Navy Star Intarsia
    Cashmere Boyfriend Sweater

    £170

    • White/ Pale Blue
      White/ Pale Blue
    Embroidered Cotton T-shirt

    £60

    • Multi Coloured Leaf
      Multi Coloured Leaf
    • Pink Paisley
      Pink Paisley
    • Navy Chevron
      Navy Chevron
    Pencil Skirt

    £80

    • Printed Floral
      Printed Floral
    • Blue Star Print
      Blue Star Print
    • Botanical Floral
      Botanical Floral
    • Soft Paisley
      Soft Paisley
    • Summer Floral
      Summer Floral
    • Bloom Floral Print
      Bloom Floral Print
    Ultra Soft Printed Scarf

    £60

    • Embroidered Coral Spot
      Embroidered Coral Spot
    • Blue/ White Embroidered
      Blue/ White Embroidered
    • White Pintuck
      White Pintuck
    • Soft Paisley
      Soft Paisley
    Cotton Shirt

    £85

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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