16 Products
Sort by
    • Soft White
      Soft White
    • Marble
      Marble
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    • Antique Blue/ Iced grey
      Antique Blue/ Iced grey
    • Iced Grey/ Chartreuse
      Iced Grey/ Chartreuse
    • Antique Blue
      Antique Blue
    Cashmere Bed Socks

    £40

    • Printed Floral
      Printed Floral
    • Blue Star Print
      Blue Star Print
    • Botanical Floral
      Botanical Floral
    • Bloom Floral Print
      Bloom Floral Print
    Ultra Soft Printed Scarf

    £33 to £60

    • Animal Print
      Animal Print
    Ultra Fine Cashmere Scarf

    £110

    • Spring Jade
      Spring Jade
    • Lilac
      Lilac
    • Navy
      Navy
    • Buttercup
      Buttercup
    • Turquoise
      Turquoise
    Ultra Soft Gauzy Scarf

    £26 to £28

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • Raspberry
      Raspberry
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Shawl

    £96 to £160

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • Raspberry
      Raspberry
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Stole

    £99

    • Soft White
      Soft White
    • Heather Sky
      Heather Sky
    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    Cashmere Baby Cable Booties

    £35

    • Soft White
      Soft White
    • Heather Sky
      Heather Sky
    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    Cashmere Baby Cable Hat

    £40

    • Soft White
      Soft White
    • Heather Sky
      Heather Sky
    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    Cashmere Baby Cable Mitt

    £25

    • Heather Sky/Soft White
      Heather Sky/Soft White
    Cashmere Baby Sweater

    £69

    • Marble Star
      Marble Star
    Cashmere Baby Sweater

    £69

    • Rainbow Intarsia
      Rainbow Intarsia
    Cashmere Baby Sweater

    £69

    • Soft White Star
      Soft White Star
    Cashmere Baby Sweater

    £69

    • Heather Dove Snowflake
      Heather Dove Snowflake
    Cashmere Baby Sweater

    £69

    • Heather Dove Star
      Heather Dove Star
    Cashmere Baby Sweater

    £69

    • Rosemist/ Soft White
      Rosemist/ Soft White
    Cashmere Baby Sweater

    £69

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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