38 Products
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    • Navy
      Navy
    • Heather Lilac
      Heather Lilac
    Relaxed Cable Cardigan

    £180

    • Lilac Colour Block
      Lilac Colour Block
    Cashmere Brushed Colourblock Sweater

    £180

    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Spring Blue
      Spring Blue
    • Heather Coral
      Heather Coral
    Gassato Pointelle Cardigan

    £140

    • Lilac Argyle
      Lilac Argyle
    • Navy Star Intarsia
      Navy Star Intarsia
    • Floral Print
      Floral Print
    • Navy Geo
      Navy Geo
    Cashmere Boyfriend Sweater

    £170

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Spring Sky
      Spring Sky
    • Black
      Black
    • Heather Lilac
      Heather Lilac
    Blouson 3/4 Sleeve Sweater

    £99

    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Soft Amethyst
      Soft Amethyst
    Cashmere Lofty Sweatshirt

    £150

    • Soft Floral
      Soft Floral
    • Botanical Leaf
      Botanical Leaf
    • Lilac Geo
      Lilac Geo
    • Peach Floral
      Peach Floral
    Relaxed Washed Silk Blouse

    £140

    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Soft Textured Rib Sweater

    £120

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    • Heather Lilac
      Heather Lilac
    Curved Hem V Neck Cardigan

    £90

    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    • Heather Bluebell
      Heather Bluebell
    Ultra Soft Merino V Neck Sweater

    £99

    • Lilac
      Lilac
    • Ivory
      Ivory
    Pintuck Lace Trim Blouse

    £80

    • White
      White
    • Soft Pink
      Soft Pink
    Jersey Blouse

    £70

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • RASPBERRY
      RASPBERRY
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Stole

    £99

    • Soft Green Leaf
      Soft Green Leaf
    • Lilac Star Print
      Lilac Star Print
    Cashmere Printed Cardigan

    £150

    • Black
      Black
    • Burgundy
      Burgundy
    Soft Pleat Skirt

    £90

    • Lilac Check
      Lilac Check
    • Navy Check
      Navy Check
    • Pale Blue Check
      Pale Blue Check
    Ultra Soft Wool Scarf

    £55

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    • Heather Lilac
      Heather Lilac
    Turtle Neck Curved Hem Sweater

    £99

    • Printed Floral
      Printed Floral
    • Blue Star Print
      Blue Star Print
    • Botanical Floral
      Botanical Floral
    • Bloom Floral Print
      Bloom Floral Print
    Ultra Soft Printed Scarf

    £60

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Slim Fit V Neck Sweater

    £115 to £125

    • Black
      Black
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere V Neck Cardigan

    £120 to £125

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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