50 Products
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    • Black
      Black
    • Cerise Pink
      Cerise Pink
    Cotton Embroidered Maxi Dress

    £120

    • Magenta
      Magenta
    • White
      White
    Laundered Linen Lace Trim Dress

    £99

    • Cobalt
      Cobalt
    • Soft Green
      Soft Green
    • Petal Pink
      Petal Pink
    • White
      White
    Linen V-Neck Sweater

    £85

    • Lipstick Pink
      Lipstick Pink
    • Navy
      Navy
    • Heather Dove
      Heather Dove
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Boyfriend Cardigan

    £185

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    Cashmere Ruffle Edge Cardigan

    £160

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • Raspberry
      Raspberry
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Shawl

    £160

    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Soft Amethyst
      Soft Amethyst
    Cashmere Lofty Sweatshirt

    £150

    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Spring Blue
      Spring Blue
    • Heather Coral
      Heather Coral
    Gassato Pointelle Cardigan

    £140

    • Pillarbox Red
      Pillarbox Red
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Limeade
      Limeade
    • Heather Dove
      Heather Dove
    • Heather Coral
      Heather Coral
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Swing Cardigan

    £140

    • Soft Floral
      Soft Floral
    • Botanical Leaf
      Botanical Leaf
    • Lilac Geo
      Lilac Geo
    • Paisley
      Paisley
    • Summer Floral
      Summer Floral
    • Peach Floral
      Peach Floral
    Relaxed Washed Silk Blouse

    £140

    • Spring Jade
      Spring Jade
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Spring Coral
      Spring Coral
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere V Neck Cardigan

    £125

    • Bright Pink Tile
      Bright Pink Tile
    Jersey Open V Neck Maxi Dress

    £85

    • Summer Floral
      Summer Floral
    • Navy Geo
      Navy Geo
    Wide Leg Printed Trousers

    £110

    • Bright Pink Tile
      Bright Pink Tile
    Sleeveless Jersey Top

    £45

    • Bright Pink Tile
      Bright Pink Tile
    Embroidered Printed Blouse

    £99

    • Summer Floral
      Summer Floral
    • Silver Print
      Silver Print
    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Top

    £85

    • PALE BLUE
      PALE BLUE
    • White
      White
    • Raspberry
      Raspberry
    Laundered Linen Top

    £80

    • Printed Floral
      Printed Floral
    • Blue Star Print
      Blue Star Print
    • Botanical Floral
      Botanical Floral
    • Soft Paisley
      Soft Paisley
    • Summer Floral
      Summer Floral
    • Bloom Floral Print
      Bloom Floral Print
    Ultra Soft Printed Scarf

    £60

    • PALE PINK
      PALE PINK
    • White
      White
    • Bloom Green
      Bloom Green
    Broderie Anglaise Front Cotton Shirt

    £90

    • Shell Coral
      Shell Coral
    • White
      White
    Laundered Linen Sleeveless Top

    £75

    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Spring Blue
      Spring Blue
    • Bloom Green
      Bloom Green
    • Heather Coral
      Heather Coral
    • Turquoise
      Turquoise
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Crew Neck Cardigan

    £125

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves