20 Products
Sort by
    • Navy
      Navy
    • White
      White
    City Shorts

    £75

    • Shell Coral
      Shell Coral
    • White
      White
    Laundered Linen Sleeveless Top

    £75

    • White/ Pale Blue
      White/ Pale Blue
    Embroidered Cotton T-shirt

    £60

    • Navy
      Navy
    • Optic White
      Optic White
    • Rich Coral
      Rich Coral
    Ruffle Cuff Sweater

    £75

    • Navy
      Navy
    • White
      White
    • RED CORAL
      RED CORAL
    Linen Jersey Collared Top

    £70

    • Flame Coral
      Flame Coral
    • Soft Jade
      Soft Jade
    • White
      White
    Linen Cotton Utility Shirt

    £70

    • PALE PINK
      PALE PINK
    • White
      White
    Linen Jersey Placket Detail Top

    £60

    • Navy
      Navy
    • Optic White
      Optic White
    • Rich Coral
      Rich Coral
    • Buttercup
      Buttercup
    Collared Top

    £75

    • Navy/ Optic White
      Navy/ Optic White
    • Optic White/ Oyster
      Optic White/ Oyster
    V Neck Dolman Sleeve Sweater

    £70

    • Printed Floral
      Printed Floral
    • Blue Star Print
      Blue Star Print
    • Botanical Floral
      Botanical Floral
    • Soft Paisley
      Soft Paisley
    • Summer Floral
      Summer Floral
    • Bloom Floral Print
      Bloom Floral Print
    Ultra Soft Printed Scarf

    £60

    • Soft White
      Soft White
    • Spring Sky
      Spring Sky
    • Black
      Black
    • Rich Coral
      Rich Coral
    • Heather Peach
      Heather Peach
    Cropped Sweater

    £75

    • Navy Sunshine
      Navy Sunshine
    • Pale Blue Tile
      Pale Blue Tile
    Easy Cotton T-Shirt

    £55

    • Black
      Black
    • Deep Turquoise
      Deep Turquoise
    Jersey Maxi Skirt

    £75

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Buttercup
      Buttercup
    One Button Cardigan

    £75

    • Soft Green Leaf
      Soft Green Leaf
    • White/Navy
      White/Navy
    Linen Jersey V Neck T-Shirt

    £55

    • Black
      Black
    • White
      White
    Cotton Tank

    £70

    • Navy
      Navy
    • White
      White
    • Soft Stone
      Soft Stone
    Chino Pencil Skirt

    £75

    • Navy/ Chartreuse Palm Print
      Navy/ Chartreuse Palm Print
    Cotton Open Ladderwork Top

    £75

    • Optic White/ Navy
      Optic White/ Navy
    Knitted Tank

    £55

    • Tile Print
      Tile Print
    V Neck Camisole

    £55

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves