20 Products
Sort by
    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • Grey Denim
      Grey Denim
    • Black
      Black
    • White
      White
    • Pale Grey
      Pale Grey
    Slim Leg Jean

    £90

    • Scarlet
      Scarlet
    • SKY BLUE
      SKY BLUE
    Laundered Linen Pintuck Beach Dress

    £90

    • Soft White
      Soft White
    • Soft Oyster
      Soft Oyster
    • Spring Coral
      Spring Coral
    • Turquoise
      Turquoise
    Cashmere T-Shirt

    £99

    • Turquoise Tile
      Turquoise Tile
    • Rich Coral
      Rich Coral
    Jersey V Neck Relaxed Dress

    £90

    • White
      White
    Linen Ladderwork Trim Tunic

    £99

    • Emerald Green / Sage Green
      Emerald Green / Sage Green
    Open V Neck Dress

    £99

    • Bold Turquoise Stripe
      Bold Turquoise Stripe
    Jersey Short Sleeve Wrap Dress

    £90

    • Navy/White
      Navy/White
    Linen Contrast Stitch Dress

    £99

    • Bright Coral
      Bright Coral
    Sleeveless Linen Shirt Dress

    £99

    • PALE BLUE
      PALE BLUE
    • White
      White
    Textured Cotton T-shirt

    £90

    • Black
      Black
    • White
      White
    Laundered Linen Wide Leg Trouser

    £99

    • Ivory / Pale Blue
      Ivory / Pale Blue
    Embroidered V Neck Blouse

    £90

    • Pink Paisley
      Pink Paisley
    • Blue Ornate Tile
      Blue Ornate Tile
    • Navy Chevron
      Navy Chevron
    Capri Trouser

    £90

    • White
      White
    Cotton Embroidered Blouse

    £90

    • Coral
      Coral
    • Black
      Black
    Silk Sleeveless Shirt

    £90

    • NAVY WHITE STRIPE
      NAVY WHITE STRIPE
    Linen Boyfriend Cardigan

    £99

    • Turquoise
      Turquoise
    Linen Boyfriend Cardigan

    £95

    • Navy/White
      Navy/White
    • Pastel Zebra
      Pastel Zebra
    Linen V-Neck Sweater

    £90

    • White
      White
    Linen Boyfriend Cardigan

    £95

    • Soft White
      Soft White
    • Lipstick
      Lipstick
    • Spring Blue
      Spring Blue
    Cashmere Shrug

    £99

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves