8 Products
Sort by
    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    • Heather Lilac
      Heather Lilac
    Curved Hem V Neck Cardigan

    £90

    • Black
      Black
    • Burgundy
      Burgundy
    Soft Pleat Skirt

    £90

    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Heather Dove
      Heather Dove
    • Soft Walnut
      Soft Walnut
    Gassato Swing Cardigan

    £140

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    Cashmere Ruffle Edge Cardigan

    £160

    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Soft Textured Rib Sweater

    £120

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • Bright Blue
      Bright Blue
    • RED CORAL
      RED CORAL
    • PEPPERMINT
      PEPPERMINT
    Luxury Linen Jersey Vest

    £40

    • Greek Blue
      Greek Blue
    • Optic White
      Optic White
    • Soft Oyster
      Soft Oyster
    • Rich Coral
      Rich Coral
    V Neck Dolman Sleeve Sweater

    £65

    • Blue Geo Print
      Blue Geo Print
    • Scarlet
      Scarlet
    • Navy Floral Print
      Navy Floral Print
    V Neck Jersey Wrap Dress

    £90

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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