33 Products
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    • Pink Paisley
      Pink Paisley
    Pencil Skirt

    £80

    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    Cashmere Lofty Sweatshirt

    £150

    • Soft White
      Soft White
    • Soft Oyster
      Soft Oyster
    • Spring Coral
      Spring Coral
    • Turquoise
      Turquoise
    Cashmere T-Shirt

    £99

    • Bright Coral
      Bright Coral
    • Black
      Black
    • Antique White
      Antique White
    V Neck Camisole

    £50

    • Rich Coral
      Rich Coral
    Jersey V Neck Relaxed Dress

    £90

    • Emerald Green / Sage Green
      Emerald Green / Sage Green
    Open V Neck Dress

    £99

    • Bright Coral
      Bright Coral
    Sleeveless Linen Shirt Dress

    £99

    • Navy
      Navy
    • White
      White
    Edge to Edge Cotton Cardigan

    £95

    • PALE BLUE
      PALE BLUE
    • White
      White
    Textured Cotton T-shirt

    £90

    • Bright Pink Tile
      Bright Pink Tile
    Sleeveless Jersey Top

    £45

    • Lilac Geo
      Lilac Geo
    • Paisley
      Paisley
    Relaxed Washed Silk Blouse

    £140

    • Bright Pink Tile
      Bright Pink Tile
    Jersey Open V Neck Maxi Dress

    £85

    • Cobalt
      Cobalt
    • Soft Green
      Soft Green
    • Petal Pink
      Petal Pink
    • White
      White
    Linen V-Neck Sweater

    £85

    • Coral
      Coral
    • Black
      Black
    Silk Sleeveless Shirt

    £90

    • Black
      Black
    Broderie Anglaise Dress

    £120

    • Navy Soft White
      Navy Soft White
    Embroidered Cotton T-shirt

    £60

    • NAVY WHITE STRIPE
      NAVY WHITE STRIPE
    Linen Boyfriend Cardigan

    £99

    • Marble
      Marble
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    Gassato Soft Textured Rib Sweater

    £120

    • Black
      Black
    • Deep Turquoise
      Deep Turquoise
    Jersey Maxi Skirt

    £75

    • PALE BLUE
      PALE BLUE
    • White
      White
    Laundered Linen Top

    £80

    • Turquoise
      Turquoise
    Linen Boyfriend Cardigan

    £95

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves