34 Products
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    • Soft White
      Soft White
    • Spring Blue Twist
      Spring Blue Twist
    Cashmere Micro Cable Sweater

    £175

    • Lilac
      Lilac
    • Ivory
      Ivory
    Pintuck Lace Trim Blouse

    £80

    • White
      White
    Cotton Embroidered Shirt

    £90

    • SAPPHIRE BLUE
      SAPPHIRE BLUE
    • White
      White
    Jersey Swing Tunic

    £75

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Cardigan

    £105

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Merlot
      Merlot
    • Soft Walnut
      Soft Walnut
    Cashmere Roll Neck Sweater

    £125

    • Soft White
      Soft White
    • Lipstick
      Lipstick
    • Black
      Black
    • Heather Dove
      Heather Dove
    • Spring Blue
      Spring Blue
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Shrug

    £99

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Navy
      Navy
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Straight Fit Crew Neck Sweater

    £115 to £125

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    Cashmere Ruffle Edge Cardigan

    £160

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Straight Fit V Neck Sweater

    £115 to £125

    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Soft Amethyst
      Soft Amethyst
    Cashmere Lofty Sweatshirt

    £150

    • PALE BLUE
      PALE BLUE
    • Ivory
      Ivory
    Silk Satin Blouse

    £120

    • White
      White
    • Soft Pink
      Soft Pink
    Jersey Blouse

    £70

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • RASPBERRY
      RASPBERRY
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Stole

    £99

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • RASPBERRY
      RASPBERRY
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Shawl

    £160

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • Bright Blue
      Bright Blue
    • RED CORAL
      RED CORAL
    • PEPPERMINT
      PEPPERMINT
    Luxury Linen Jersey Vest

    £40

    • Bright Coral
      Bright Coral
    • Black
      Black
    • Antique White
      Antique White
    V Neck Camisole

    £50

    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • Grey Denim
      Grey Denim
    • Black
      Black
    • White
      White
    • Pale Grey
      Pale Grey
    Slim Leg Jean

    £90

    • Ivory
      Ivory
    Relaxed Washed Silk Blouse

    £120

    • White
      White
    Cotton Shirt

    £80

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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