57 Products
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    • Magenta
      Magenta
    • White
      White
    Laundered Linen LaceTrim Dress

    £99

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • Raspberry
      Raspberry
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Shawl

    £160

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • Raspberry
      Raspberry
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Stole

    £99

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Soft Oyster
      Soft Oyster
    • Spring Coral
      Spring Coral
    • Bloom Green
      Bloom Green
    • Turquoise
      Turquoise
    Cashmere T-Shirt

    £99

    • Black
      Black
    • White
      White
    Broderie Anglaise Dress

    £120

    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Soft Amethyst
      Soft Amethyst
    Cashmere Lofty Sweatshirt

    £150

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Soft Violet
      Soft Violet
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Limeade
      Limeade
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Amethyst
      Soft Amethyst
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Cardigan

    £105

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Slim Fit V Neck Sweater

    £125

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Straight Fit Crew Neck Sweater

    £115 to £125

    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Navy
      Navy
    • Limeade
      Limeade
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    Cashmere Short Sleeve Cardigan

    £125

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Soft Violet
      Soft Violet
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Limeade
      Limeade
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Amethyst
      Soft Amethyst
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Sweater

    £99

    • Navy
      Navy
    • Optic White
      Optic White
    • Rich Coral
      Rich Coral
    Ruffle Cuff Sweater

    £75

    • Navy
      Navy
    • White
      White
    Linen Slim Leg Cropped Trouser

    £99

    • Navy
      Navy
    • White
      White
    • RED CORAL
      RED CORAL
    Linen Jersey Collared Top

    £70

    • Black
      Black
    • White
      White
    Laundered Linen Wide Leg Trouser

    £99

    • White
      White
    Textured Cotton T-shirt

    £90

    • Flame Coral
      Flame Coral
    • Soft Jade
      Soft Jade
    • White
      White
    Linen Cotton Utility Shirt

    £70

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    Cashmere Ruffle Edge Cardigan

    £160

    • Lilac
      Lilac
    • Ivory
      Ivory
    Pintuck Lace Trim Blouse

    £80

    • Soft White
      Soft White
    • Spring Sky
      Spring Sky
    • Black
      Black
    • Rich Coral
      Rich Coral
    • Heather Peach
      Heather Peach
    Cropped Sweater

    £75

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • PEPPERMINT
      PEPPERMINT
    Linen Jersey V Neck T-Shirt

    £50

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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