23 Products
Sort by
    • White
      White
    Cotton Shirt

    £80

    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • Grey Denim
      Grey Denim
    • Black
      Black
    • White
      White
    • Pale Grey
      Pale Grey
    Slim Leg Jean

    £90

    • Coral
      Coral
    • Bright Lemon
      Bright Lemon
    • Blue Lilac
      Blue Lilac
    • Navy
      Navy
    • White
      White
    • Soft Stone
      Soft Stone
    • Olive
      Olive
    Washed Cotton Chino

    £90

    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    Cashmere Lofty Sweatshirt

    £150

    • Soft White
      Soft White
    • Soft Oyster
      Soft Oyster
    • Spring Coral
      Spring Coral
    • Turquoise
      Turquoise
    Cashmere T-Shirt

    £99

    • Soft White
      Soft White
    Cashmere Short Sleeve Cardigan

    £125

    • Bright Coral
      Bright Coral
    • Black
      Black
    • Antique White
      Antique White
    V Neck Camisole

    £50

    • White
      White
    Linen Ladderwork Trim Tunic

    £99

    • White / Blue Ornate Tile
      White / Blue Ornate Tile
    • White/Navy
      White/Navy
    Linen Jersey V Neck T-Shirt

    £55

    • Navy
      Navy
    • White
      White
    Edge to Edge Cotton Cardigan

    £95

    • Black
      Black
    • White
      White
    Laundered Linen Wide Leg Trouser

    £99

    • Ivory / Pale Blue
      Ivory / Pale Blue
    Embroidered V Neck Blouse

    £90

    • White
      White
    Cotton Embroidered Blouse

    £90

    • Black
      Black
    • White
      White
    Broderie Anglaise Dress

    £120

    • White
      White
    Linen Ladderwork Trim Collared Top

    £70

    • PALE BLUE
      PALE BLUE
    • White
      White
    Laundered Linen Top

    £80

    • White Paisley Print
      White Paisley Print
    Ultra Soft Printed Scarf

    £60

    • Optic White/ Navy
      Optic White/ Navy
    One Button Cardigan

    £80

    • Navy
      Navy
    • White
      White
    City Shorts

    £75

    • Optic White/ Navy
      Optic White/ Navy
    Knitted Tank

    £55

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • PEPPERMINT
      PEPPERMINT
    Linen Jersey V Neck T-Shirt

    £50

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves