154 Products
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    • Candy Pink
      Candy Pink
    • Soft Jade
      Soft Jade
    • Rich Coral
      Rich Coral
    • Fresh Lime
      Fresh Lime
    • SKY BLUE
      SKY BLUE
    • Aqua
      Aqua
    • Iced Grey
      Iced Grey
    Gassato Soft Ribbed Sweater

    £110

    • Soft White/Sky Blue
      Soft White/Sky Blue
    • Marble Sparkle
      Marble Sparkle
    Cashmere Crew Neck Cardigan

    £120

    • Candy Pink
      Candy Pink
    • Soft Turquoise
      Soft Turquoise
    • Soft Jade
      Soft Jade
    • Hot Pink
      Hot Pink
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Rich Coral
      Rich Coral
    • Fresh Lime
      Fresh Lime
    • Chartreuse
      Chartreuse
    • Vivid Sapphire
      Vivid Sapphire
    • Aqua
      Aqua
    Cashmere Crew Neck Cardigan

    £110

    • Soft White
      Soft White
    • Candy Pink
      Candy Pink
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Fresh Lime
      Fresh Lime
    • SKY BLUE
      SKY BLUE
    • Winter Peach
      Winter Peach
    • Aqua
      Aqua
    • Iced Frappe
      Iced Frappe
    Cashmere V Neck Sweater

    £110

    • Multi Stripe Sleeve
      Multi Stripe Sleeve
    Cashmere V Neck Sweater

    £120

    • Soft White
      Soft White
    • Soft Jade
      Soft Jade
    • Hot Pink
      Hot Pink
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Duck Egg
      Duck Egg
    • Rich Coral
      Rich Coral
    • Vivid Sapphire
      Vivid Sapphire
    Cashmere Bardot Sweater

    £130

    • Soft White/Sky Blue
      Soft White/Sky Blue
    • Rich Coral/Soft White
      Rich Coral/Soft White
    Cashmere Bardot Sweater

    £140

    • Abstract Ditsy Print
      Abstract Ditsy Print
    Cashmere Printed Cardigan

    £150

    • Soft White
      Soft White
    • Soft Turquoise
      Soft Turquoise
    • Black
      Black
    • Rose Mist
      Rose Mist
    • Rich Coral
      Rich Coral
    • SKY BLUE
      SKY BLUE
    Cashmere Cropped Sweater

    £99

    • Marble/Fresh Lime
      Marble/Fresh Lime
    Cashmere Cropped Sweater

    £110

    • Soft White
      Soft White
    • Soft Turquoise
      Soft Turquoise
    • Black
      Black
    • Rose Mist
      Rose Mist
    • Rich Coral
      Rich Coral
    • SKY BLUE
      SKY BLUE
    • PLUM
      PLUM
    • Chartreuse
      Chartreuse
    • Dark Turquoise
      Dark Turquoise
    • Heather Dove/Navy Spot
      Heather Dove/Navy Spot
    Cashmere Cropped Cardigan

    £99 to £110

    • Marble/Fresh Lime
      Marble/Fresh Lime
    Cashmere Cropped Cardigan

    £110

    • Black
      Black
    • Winter Berry
      Winter Berry
    • Pale Grey
      Pale Grey
    • Midnight Blue
      Midnight Blue
    • Bright Turquoise
      Bright Turquoise
    Washed Velvet Cropped Jean

    £90

    • Marble
      Marble
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • SKY BLUE
      SKY BLUE
    • Aqua
      Aqua
    Gassato Swing Cardigan

    £140

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    Cashmere Camisole

    £80

    • Soft White
      Soft White
    • Marble
      Marble
    • Black
      Black
    • Navy
      Navy
    Cashmere Shrug

    £90 to £99

    • Soft Jade
      Soft Jade
    • Hot Pink
      Hot Pink
    • Black
      Black
    • SKY BLUE
      SKY BLUE
    • Aqua
      Aqua
    • Iced Grey
      Iced Grey
    Cashmere Wide V Neck Sweater

    £160

    • Soft White
      Soft White
    • Candy Pink
      Candy Pink
    • Soft Turquoise
      Soft Turquoise
    • Black
      Black
    • Fresh Lime
      Fresh Lime
    • Iced Grey
      Iced Grey
    Gassato Cable Textured Sweater

    £150

    • Multi Check
      Multi Check
    • Multi Stripe
      Multi Stripe
    Gassato Relaxed Fit Sweater

    £150

    • Coral
      Coral
    • Navy
      Navy
    • Soft Stone
      Soft Stone
    • Soft Pink
      Soft Pink
    • Olive
      Olive
    Washed Cotton Chino

    £90

    • Soft White
      Soft White
    • Soft Turquoise
      Soft Turquoise
    • Hot Pink
      Hot Pink
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • True Blue
      True Blue
    • Rich Coral
      Rich Coral
    • Fresh Lime
      Fresh Lime
    • Spring Coral
      Spring Coral
    • Chartreuse
      Chartreuse
    • Aqua
      Aqua
    • Iced Grey
      Iced Grey
    Cashmere Crew Neck Sweater

    £110

    • Candy Stripe
      Candy Stripe
    • Navy Soft White
      Navy Soft White
    Cashmere Crew Neck Sweater

    £120

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves