106 Products
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    • Multi Coloured Leaf
      Multi Coloured Leaf
    • Pink Paisley
      Pink Paisley
    • Navy Chevron
      Navy Chevron
    Capri Trouser

    £90

    • Shell Coral
      Shell Coral
    • White
      White
    Laundered Linen Sleeveless Top

    £75

    • Black
      Black
    • White
      White
    Broderie Anglaise Dress

    £120

    • Silver Paisley
      Silver Paisley
    Cowl Neck Dress

    £199

    • Multi Coloured Leaf
      Multi Coloured Leaf
    • Pink Paisley
      Pink Paisley
    • Navy Chevron
      Navy Chevron
    Pencil Skirt

    £80

    • Summer Floral
      Summer Floral
    • Silver Print
      Silver Print
    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Top

    £85

    • Scarlet
      Scarlet
    • SKY BLUE
      SKY BLUE
    Laundered Linen Pintuck Beach Dress

    £90

    • Summer Floral
      Summer Floral
    • Silver Print
      Silver Print
    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Dress

    £120

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Slim Fit V Neck Sweater

    £125

    • White
      White
    Broderie Anglaise Pleat Skirt

    £99

    • Pillarbox Red
      Pillarbox Red
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Limeade
      Limeade
    • Heather Dove
      Heather Dove
    • Heather Coral
      Heather Coral
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Swing Cardigan

    £140

    • Soft Floral
      Soft Floral
    • Botanical Leaf
      Botanical Leaf
    • Lilac Geo
      Lilac Geo
    • Paisley
      Paisley
    • Summer Floral
      Summer Floral
    • Peach Floral
      Peach Floral
    Relaxed Washed Silk Blouse

    £140

    • Lilac Argyle
      Lilac Argyle
    • Large Paisley
      Large Paisley
    • Navy Star Intarsia
      Navy Star Intarsia
    Cashmere Boyfriend Sweater

    £170

    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Spring Blue
      Spring Blue
    • Bloom Green
      Bloom Green
    • Heather Coral
      Heather Coral
    • Turquoise
      Turquoise
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Crew Neck Cardigan

    £125

    • White Embroidered
      White Embroidered
    • Shell Coral Embroidered
      Shell Coral Embroidered
    • French Navy Embroidered
      French Navy Embroidered
    • Pale Blue Paisley
      Pale Blue Paisley
    Linen Shirt

    £99

    • Black
      Black
    • White
      White
    Tie Neck Blouse

    £85

    • Bright Pink Tile
      Bright Pink Tile
    Sleeveless Jersey Top

    £45

    • Navy
      Navy
    • White
      White
    City Shorts

    £75

    • Magenta
      Magenta
    • White
      White
    Laundered Linen Lace Trim Dress

    £99

    • Lilac
      Lilac
    • Ivory
      Ivory
    Pintuck Lace Trim Blouse

    £80

    • Navy
      Navy
    V Neck Jersey Jumpsuit

    £99

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves