64 Products
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    • White
      White
    Linen Ladderwork Trim Tunic

    £99

    • Emerald Green / Sage Green
      Emerald Green / Sage Green
    • Navy Ornate Tile
      Navy Ornate Tile
    Open V Neck Dress

    £99

    • Bold Turquoise Stripe
      Bold Turquoise Stripe
    Jersey Short Sleeve Wrap Dress

    £90

    • Navy/White
      Navy/White
    Linen Contrast Stitch Dress

    £99

    • Bright Coral
      Bright Coral
    Sleeveless Linen Shirt Dress

    £99

    • Multi Coloured Leaf
      Multi Coloured Leaf
    • Pink Paisley
      Pink Paisley
    • Blue Ornate Tile
      Blue Ornate Tile
    • Navy Chevron
      Navy Chevron
    Pencil Skirt

    £80

    • Turquoise Tile
      Turquoise Tile
    • Rich Coral
      Rich Coral
    Jersey V Neck Relaxed Dress

    £90

    • White / Blue Ornate Tile
      White / Blue Ornate Tile
    • White/Navy
      White/Navy
    Linen Jersey V Neck T-Shirt

    £55

    • Navy
      Navy
    • White
      White
    Edge to Edge Cotton Cardigan

    £95

    • PALE BLUE
      PALE BLUE
    • White
      White
    Textured Cotton T-shirt

    £90

    • Bright Pink Tile
      Bright Pink Tile
    • Ornate Tile
      Ornate Tile
    Sleeveless Jersey Top

    £45

    • Scarlet
      Scarlet
    • SKY BLUE
      SKY BLUE
    Laundered Linen Pintuck Beach Dress

    £90

    • Lilac Geo
      Lilac Geo
    • Paisley
      Paisley
    • Soft Blue Ornate Tile
      Soft Blue Ornate Tile
    Relaxed Washed Silk Blouse

    £140

    • Black
      Black
    • White
      White
    Laundered Linen Wide Leg Trouser

    £99

    • Ivory / Pale Blue
      Ivory / Pale Blue
    Embroidered V Neck Blouse

    £90

    • Bright Pink Tile
      Bright Pink Tile
    • Ornate Tile
      Ornate Tile
    Jersey Open V Neck Maxi Dress

    £85

    • Blue Tile Print
      Blue Tile Print
    City Shorts

    £80

    • Cobalt
      Cobalt
    • Soft Green
      Soft Green
    • Petal Pink
      Petal Pink
    • White
      White
    Linen V-Neck Sweater

    £85

    • Pink Paisley
      Pink Paisley
    • Blue Ornate Tile
      Blue Ornate Tile
    • Navy Chevron
      Navy Chevron
    Capri Trouser

    £90

    • White
      White
    Cotton Embroidered Blouse

    £90

    • Pillarbox Red
      Pillarbox Red
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Limeade
      Limeade
    • Heather Dove
      Heather Dove
    • Heather Coral
      Heather Coral
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Swing Cardigan

    £140

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves