59 Products
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    • PALE BLUE
      PALE BLUE
    • White
      White
    Textured Cotton T-shirt

    £90

    • Bright Pink Tile
      Bright Pink Tile
    • Ornate Tile
      Ornate Tile
    Sleeveless Jersey Top

    £45

    • Lilac Geo
      Lilac Geo
    • Paisley
      Paisley
    • Soft Blue Ornate Tile
      Soft Blue Ornate Tile
    Relaxed Washed Silk Blouse

    £140

    • Black
      Black
    • White
      White
    Laundered Linen Wide Leg Trouser

    £99

    • Ivory / Pale Blue
      Ivory / Pale Blue
    Embroidered V Neck Blouse

    £90

    • Bright Pink Tile
      Bright Pink Tile
    • Ornate Tile
      Ornate Tile
    Jersey Open V Neck Maxi Dress

    £85

    • Blue Tile Print
      Blue Tile Print
    City Shorts

    £80

    • Cobalt
      Cobalt
    • Soft Green
      Soft Green
    • Petal Pink
      Petal Pink
    • White
      White
    Linen V-Neck Sweater

    £85

    • Pink Paisley
      Pink Paisley
    • Blue Ornate Tile
      Blue Ornate Tile
    • Navy Chevron
      Navy Chevron
    Capri Trouser

    £90

    • White
      White
    Cotton Embroidered Blouse

    £90

    • Coral
      Coral
    • Black
      Black
    Silk Sleeveless Shirt

    £90

    • PALE BLUE
      PALE BLUE
    • Black
      Black
    Tie Neck Blouse

    £85

    • Black
      Black
    • White
      White
    Broderie Anglaise Dress

    £120

    • Navy Soft White
      Navy Soft White
    Embroidered Cotton T-shirt

    £60

    • White
      White
    Linen Ladderwork Trim Collared Top

    £70

    • NAVY WHITE STRIPE
      NAVY WHITE STRIPE
    Linen Boyfriend Cardigan

    £99

    • Marble
      Marble
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    Gassato Soft Textured Rib Sweater

    £120

    • Pale Blue/White
      Pale Blue/White
    Easy Cotton T-Shirt

    £55

    • Black
      Black
    • Deep Turquoise
      Deep Turquoise
    Jersey Maxi Skirt

    £75

    • PALE BLUE
      PALE BLUE
    • White
      White
    Laundered Linen Top

    £80

    • Turquoise
      Turquoise
    Linen Boyfriend Cardigan

    £95

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves