166 Products
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    • Lilac
      Lilac
    • Marble
      Marble
    • Navy
      Navy
    • Heather Rose
      Heather Rose
    • Bloom Green
      Bloom Green
    Gassato Cable V Neck Sweater

    £150

    • Lilac
      Lilac
    • Pillarbox Red
      Pillarbox Red
    • SOFT COBALT
      SOFT COBALT
    • Soft Charcoal
      Soft Charcoal
    Cashmere Beret

    £50

    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Navy
      Navy
    • Peacock Blue
      Peacock Blue
    • Rose Mist
      Rose Mist
    • Heather Dove Tipped
      Heather Dove Tipped
    • Vivid Magenta
      Vivid Magenta
    • Chartreuse
      Chartreuse
    • Teal
      Teal
    • Chocolate
      Chocolate
    • Soft Walnut
      Soft Walnut
    Cashmere Tank

    £90

    • Lilac
      Lilac
    • Pillarbox Red
      Pillarbox Red
    • SOFT COBALT
      SOFT COBALT
    • Soft Charcoal
      Soft Charcoal
    Cashmere Ruffle Scarf

    £99

    • Rich Bronze
      Rich Bronze
    • Black
      Black
    • Navy
      Navy
    • Heather Grey
      Heather Grey
    • Cherry
      Cherry
    • Forest Green
      Forest Green
    Men's Cashmere Crew Neck Sweater

    £180

    • Black Argyle
      Black Argyle
    Men's Cashmere Crew Neck Sweater

    £190

    • Check
      Check
    • Star Print
      Star Print
    • Paisley Print
      Paisley Print
    Cotton Shirt

    £85 £42

    • Lilac
      Lilac
    • Pillarbox Red
      Pillarbox Red
    • SOFT COBALT
      SOFT COBALT
    • Soft Charcoal
      Soft Charcoal
    Cashmere Ruffle Gloves

    £40

    • Natural White
      Natural White
    • NATURAL
      NATURAL
    • Heather Blue
      Heather Blue
    • Heather Coral
      Heather Coral
    Organic Cashmere Dipped Hem Sweater

    £180

    • Rich Bronze
      Rich Bronze
    • Black
      Black
    • Forest Green
      Forest Green
    Men's Cashmere Zip Neck Sweater

    £190

    • Heather Denim
      Heather Denim
    • Black
      Black
    • Soft Charcoal
      Soft Charcoal
    Men's Collared Sweater

    £190

    • Black
      Black
    • Navy
      Navy
    • Heather Dove
      Heather Dove
    Men's Toccato Cable Sweater

    £140

    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Navy
      Navy
    • Emerald
      Emerald
    • Heather Rose
      Heather Rose
    • Clementine
      Clementine
    • SOFT COBALT
      SOFT COBALT
    • Bloom Green
      Bloom Green
    • Soft Walnut
      Soft Walnut
    Cashmere Straight Fit Crew Neck Sweater

    £115

    • Natural White
      Natural White
    • NATURAL
      NATURAL
    • Heather Blue
      Heather Blue
    Organic Cashmere Cable Mitt

    £45

    • Natural White
      Natural White
    • Heather Blue
      Heather Blue
    Organic Cashmere Luxe Cable Sweater

    £299

    • Pastel Fairisle
      Pastel Fairisle
    Cashmere Lofty Fairisle Gloves

    £45

    • Navy
      Navy
    • Multi Stripe
      Multi Stripe
    • Black Argyle
      Black Argyle
    • Cherry
      Cherry
    • Soft Charcoal
      Soft Charcoal
    Men's Cashmere Scarf

    £90 to £99

    • Black
      Black
    • Heather Sky
      Heather Sky
    • Heather Rose
      Heather Rose
    Cashmere Boyfriend Sweater

    £112 to £160

    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Navy
      Navy
    • Emerald
      Emerald
    • Heather Rose
      Heather Rose
    • Clementine
      Clementine
    • SOFT COBALT
      SOFT COBALT
    • Bloom Green
      Bloom Green
    • Soft Walnut
      Soft Walnut
    Cashmere Original Fit Crew Neck Sweater

    £115

    • Rich Bronze
      Rich Bronze
    • Heather Denim
      Heather Denim
    • Black
      Black
    • Soft Charcoal
      Soft Charcoal
    Men's Cashmere Polo Neck Sweater

    £199

    • Heather Pink
      Heather Pink
    • NATURAL
      NATURAL
    • Heather Blue
      Heather Blue
    Organic Cashmere Hoodie

    £220

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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