106 Products
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    • Navy
      Navy
    • White
      White
    City Shorts

    £75

    • Magenta
      Magenta
    • White
      White
    Laundered Linen Lace Trim Dress

    £99

    • Lilac
      Lilac
    • Ivory
      Ivory
    Pintuck Lace Trim Blouse

    £80

    • Navy
      Navy
    V Neck Jersey Jumpsuit

    £99

    • Bright Pink Tile
      Bright Pink Tile
    Embroidered Printed Blouse

    £99

    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Soft Textured Rib Sweater

    £120

    • White/ Pale Blue
      White/ Pale Blue
    Embroidered Cotton T-shirt

    £60

    • Pale Blue Paisley
      Pale Blue Paisley
    • Bright Stripe
      Bright Stripe
    Laundered Linen Shirt Dress

    £125

    • Navy
      Navy
    • Optic White
      Optic White
    • Rich Coral
      Rich Coral
    Ruffle Cuff Sweater

    £75

    • Lipstick Pink
      Lipstick Pink
    • Navy
      Navy
    • Heather Dove
      Heather Dove
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Boyfriend Cardigan

    £185

    • Navy/White
      Navy/White
    • Pastel Zebra
      Pastel Zebra
    Linen V-Neck Sweater

    £90

    • Black
      Black
    • White
      White
    Laundered Linen Wide Leg Trouser

    £99

    • Navy
      Navy
    • White
      White
    • RED CORAL
      RED CORAL
    Linen Jersey Collared Top

    £70

    • PALE PINK
      PALE PINK
    • White
      White
    • Bloom Green
      Bloom Green
    Broderie Anglaise Front Cotton Shirt

    £90

    • Flame Coral
      Flame Coral
    • Soft Jade
      Soft Jade
    • White
      White
    Linen Cotton Utility Shirt

    £70

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Crew Neck Top

    £35

    • PALE BLUE
      PALE BLUE
    • Burgundy
      Burgundy
    Soft Pleat Skirt

    £90

    • White
      White
    Textured Cotton T-shirt

    £90

    • PALE PINK
      PALE PINK
    • White
      White
    Linen Jersey Placket Detail Top

    £60

    • Navy
      Navy
    • Optic White
      Optic White
    • Rich Coral
      Rich Coral
    • Buttercup
      Buttercup
    Collared Top

    £75

    • Summer Floral
      Summer Floral
    • Navy Geo
      Navy Geo
    Wide Leg Printed Trousers

    £110

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves