177 Products
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    • Sparkle Snowflake
      Sparkle Snowflake
    • Soft White Embroidered Spot
      Soft White Embroidered Spot
    Toccato Relaxed Split Hem Sweater

    £85

    • Neutral Marl
      Neutral Marl
    • White
      White
    Soft Jersey Crew Neck Top

    £35

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Iced Grey
      Iced Grey
    Cashmere T-Shirt

    £99

    • Black
      Black
    Heavy Jersey Legging

    £65

    • Neutral Marl
      Neutral Marl
    • Black/White
      Black/White
    Soft Jersey Scoop Neck Top

    £35

    • Black
      Black
    • Soft Oyster
      Soft Oyster
    Alpaca Blend Relaxed Tunic

    £140

    • Black
      Black
    Cashmere Velvet Trim Crop Cardigan

    £115

    • Grey Melange
      Grey Melange
    • Neutral Marl
      Neutral Marl
    • Prince of Wales
      Prince of Wales
    Slim Leg Wool Blend Trouser

    £120

    • Navy
      Navy
    Cashmere V Neck Cardigan

    £120

    • Soft White
      Soft White
    • Black
      Black
    Cashmere Straight Fit V Neck Sweater

    £115

    • Soft White
      Soft White
    • Black
      Black
    Cashmere Original Fit V Neck Sweater

    £115

    • Soft White
      Soft White
    • Navy
      Navy
    Cashmere Lofty Sweatshirt

    £150

    • Light Grey Marl
      Light Grey Marl
    Luxury Jersey Pyjamas

    £90

    • Ivory
      Ivory
    Silk Satin Blouse

    £120

    • Black
      Black
    • Soft Pink
      Soft Pink
    Velour Front Top

    £70

    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Heather Rose
      Heather Rose
    • SOFT COBALT
      SOFT COBALT
    • Soft Charcoal
      Soft Charcoal
    • Soft Walnut
      Soft Walnut
    Pashmina Stole

    £99

    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Heather Rose
      Heather Rose
    • SOFT COBALT
      SOFT COBALT
    • Soft Charcoal
      Soft Charcoal
    • Soft Walnut
      Soft Walnut
    Pashmina Shawl

    £160

    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • Grey Denim
      Grey Denim
    • Black
      Black
    • Pale Grey
      Pale Grey
    Slim Leg Jean

    £90

    • Soft White
      Soft White
    • Pillarbox Red
      Pillarbox Red
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Ocean Blue
      Ocean Blue
    Ultra Fine Cashmere Scarf

    £99

    • Multi Fairisle
      Multi Fairisle
    Toccato Lofty Fairisle Sweater

    £120

    • Navy
      Navy
    • Heather Dove
      Heather Dove
    Toccato Dolman Sleeve Knit Dress

    £150 £90

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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