110 Products
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    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Spring Blue
      Spring Blue
    • Bloom Green
      Bloom Green
    • Heather Coral
      Heather Coral
    • Turquoise
      Turquoise
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Crew Neck Cardigan

    £125

    • Pink/ Aubergine Floral
      Pink/ Aubergine Floral
    • Opal Leaf
      Opal Leaf
    • Pink Tile Mosaic
      Pink Tile Mosaic
    Printed Tie Neck Blouse

    £80

    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • PALE BLUE
      PALE BLUE
    • White
      White
    • Blush
      Blush
    Cropped Jean

    £90

    • Multi Coloured Leaf
      Multi Coloured Leaf
    • Pink Paisley
      Pink Paisley
    • Navy Chevron
      Navy Chevron
    Capri Trouser

    £90

    • Multi Coloured Leaf
      Multi Coloured Leaf
    • Pink Paisley
      Pink Paisley
    • Navy Chevron
      Navy Chevron
    Pencil Skirt

    £80

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Slim Fit V Neck Sweater

    £125

    • Navy
      Navy
    • White
      White
    City Shorts

    £75

    • Lilac
      Lilac
    • Ivory
      Ivory
    Pintuck Lace Trim Blouse

    £80

    • Navy
      Navy
    V Neck Jersey Jumpsuit

    £99

    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Soft Textured Rib Sweater

    £120

    • White/ Pale Blue
      White/ Pale Blue
    Embroidered Cotton T-shirt

    £60

    • Navy
      Navy
    • Optic White
      Optic White
    • Rich Coral
      Rich Coral
    Ruffle Cuff Sweater

    £75

    • Navy/White
      Navy/White
    • Pastel Zebra
      Pastel Zebra
    Linen V-Neck Sweater

    £90

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Crew Neck Top

    £35

    • PALE BLUE
      PALE BLUE
    • Burgundy
      Burgundy
    Soft Pleat Skirt

    £90

    • White
      White
    Textured Cotton T-shirt

    £90

    • PALE PINK
      PALE PINK
    • White
      White
    Linen Jersey Placket Detail Top

    £60

    • Navy
      Navy
    • Optic White
      Optic White
    • Rich Coral
      Rich Coral
    • Buttercup
      Buttercup
    Collared Top

    £75

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • RED CORAL
      RED CORAL
    • PEPPERMINT
      PEPPERMINT
    Luxury Linen Jersey Vest

    £40

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • Raspberry
      Raspberry
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Stole

    £99

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Soft Oyster
      Soft Oyster
    • Spring Coral
      Spring Coral
    • Bloom Green
      Bloom Green
    • Turquoise
      Turquoise
    Cashmere T-Shirt

    £99

    • Coral
      Coral
    • Black
      Black
    Silk Sleeveless Shirt

    £90

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves