92 Products
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    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Merlot
      Merlot
    • Soft Walnut
      Soft Walnut
    Cashmere Roll Neck Sweater

    £125

    • Marble
      Marble
    • Merlot
      Merlot
    • Heather Coral
      Heather Coral
    Gassato Cashmere Drape Neck Sweater

    £170

    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    Textured Poncho

    £75

    • Pink/ Aubergine Floral
      Pink/ Aubergine Floral
    Printed Tie Neck Blouse

    £80

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Navy
      Navy
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Slim Fit Crew Neck Sweater

    £115 to £125

    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Heather Peach
      Heather Peach
    • Heather Lilac
      Heather Lilac
    Lofty Cable Sweater

    £120

    • Pillarbox Red
      Pillarbox Red
    • Black
      Black
    • Heather Dove
      Heather Dove
    • Soft Walnut
      Soft Walnut
    Gassato Swing Cardigan

    £140

    • Aubergine/ Pink Floral
      Aubergine/ Pink Floral
    Printed Drawstring Dress

    £130

    • Navy
      Navy
    • Coral Pink
      Coral Pink
    Cotton Stretch Sateen Ankle Trouser

    £90

    • Black/Ivory
      Black/Ivory
    Cotton Laced Shoulder Top

    £75

    • Aubergine/ Pink Floral
      Aubergine/ Pink Floral
    Soft Pleat Skirt

    £99

    • Camel
      Camel
    • PALE PINK
      PALE PINK
    Boat Neck Ponte Top

    £80

    • Soft White
      Soft White
    • Lipstick
      Lipstick
    • Black
      Black
    • Heather Dove
      Heather Dove
    • Spring Blue
      Spring Blue
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Shrug

    £99

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Black
      Black
    • Navy
      Navy
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Straight Fit Crew Neck Sweater

    £115 to £125

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    Cashmere Ruffle Edge Cardigan

    £160

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Straight Fit V Neck Sweater

    £115 to £125

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • RASPBERRY
      RASPBERRY
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Shawl

    £160

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • Bright Blue
      Bright Blue
    • RED CORAL
      RED CORAL
    • PEPPERMINT
      PEPPERMINT
    Luxury Linen Jersey Vest

    £40

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    Cotton Stretch Straight Leg Jean

    £99

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    Cotton Stretch Crop Trouser

    £99

    • Black
      Black
    • Navy
      Navy
    Tailored Blazer

    £150

    • Bright Coral
      Bright Coral
    • Black
      Black
    • Antique White
      Antique White
    V Neck Camisole

    £50

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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