106 Products
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    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Soft Textured Rib Sweater

    £120

    • White Embroidered
      White Embroidered
    • Shell Coral Embroidered
      Shell Coral Embroidered
    • French Navy Embroidered
      French Navy Embroidered
    • Pale Blue Paisley
      Pale Blue Paisley
    Linen Shirt

    £99

    • Lilac Argyle
      Lilac Argyle
    • Large Paisley
      Large Paisley
    • Navy Star Intarsia
      Navy Star Intarsia
    Cashmere Boyfriend Sweater

    £170

    • Printed Floral
      Printed Floral
    • Blue Star Print
      Blue Star Print
    • Botanical Floral
      Botanical Floral
    • Soft Paisley
      Soft Paisley
    • Summer Floral
      Summer Floral
    • Bloom Floral Print
      Bloom Floral Print
    Ultra Soft Printed Scarf

    £60

    • Aubergine/ Pink Floral
      Aubergine/ Pink Floral
    • Opal Leaf
      Opal Leaf
    • Navy Tile Mosaic
      Navy Tile Mosaic
    • Raspberry
      Raspberry
    Printed Drawstring Dress

    £130

    • White/ Pale Blue
      White/ Pale Blue
    Embroidered Cotton T-shirt

    £60

    • Pink/ Aubergine Floral
      Pink/ Aubergine Floral
    • Opal Leaf
      Opal Leaf
    • Pink Tile Mosaic
      Pink Tile Mosaic
    Printed Tie Neck Blouse

    £80

    • Soft White
      Soft White
    • Spring Sky
      Spring Sky
    • Black
      Black
    • Rich Coral
      Rich Coral
    • Heather Peach
      Heather Peach
    Cropped Sweater

    £75

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • PEPPERMINT
      PEPPERMINT
    Linen Jersey V Neck T-Shirt

    £50

    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • PALE BLUE
      PALE BLUE
    • White
      White
    • Blush
      Blush
    Cropped Jean

    £90

    • PALE PINK
      PALE PINK
    • White
      White
    Linen Jersey Placket Detail Top

    £60

    • Pastel Paisley
      Pastel Paisley
    Tie Neck Blouse

    £90

    • PALE BLUE
      PALE BLUE
    • Burgundy
      Burgundy
    Soft Pleat Skirt

    £90

    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Spring Blue
      Spring Blue
    • Heather Coral
      Heather Coral
    Gassato Pointelle Cardigan

    £140

    • Navy/White
      Navy/White
    • Pastel Zebra
      Pastel Zebra
    Linen V-Neck Sweater

    £90

    • Multi Coloured Leaf
      Multi Coloured Leaf
    • Pink Paisley
      Pink Paisley
    • Navy Chevron
      Navy Chevron
    Pencil Skirt

    £80

    • White
      White
    • Turquoise
      Turquoise
    Linen Boyfriend Cardigan

    £95

    • Soft White
      Soft White
    • Lipstick
      Lipstick
    • Black
      Black
    • Heather Dove
      Heather Dove
    • Spring Blue
      Spring Blue
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Shrug

    £99

    • PALE BLUE
      PALE BLUE
    • White
      White
    • Raspberry
      Raspberry
    Laundered Linen Top

    £80

    • Embroidered Coral Spot
      Embroidered Coral Spot
    • Blue/ White Embroidered
      Blue/ White Embroidered
    • White Pintuck
      White Pintuck
    • Soft Paisley
      Soft Paisley
    Cotton Shirt

    £85

    • Soft White
      Soft White
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Limeade
      Limeade
    Gassato Curved Hem T-shirt

    £120

    • Navy
      Navy
    • White
      White
    City Shorts

    £75

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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