59 Products
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    • White Paisley Print
      White Paisley Print
    Ultra Soft Printed Scarf

    £60

    • Spring Coral
      Spring Coral
    Gassato Curved Hem T-shirt

    £120

    • Optic White/ Navy
      Optic White/ Navy
    One Button Cardigan

    £80

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    One Button Cardigan

    £75

    • Opal
      Opal
    Linen Drape Neck Sweater

    £95

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    • Buttercup
      Buttercup
    Knitted Tank

    £50

    • Chambray
      Chambray
    Tailored Ankle Length Trouser

    £120

    • Navy
      Navy
    • White
      White
    City Shorts

    £75

    • Navy/White
      Navy/White
    • Pastel Zebra
      Pastel Zebra
    Linen V-Neck Sweater

    £90

    • Navy
      Navy
    • Optic White
      Optic White
    Collared Top

    £75

    • Optic White/ Navy
      Optic White/ Navy
    Knitted Tank

    £55

    • Black
      Black
    • Warm Neutral
      Warm Neutral
    Cotton Boat Neck Textured Sweater

    £80

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • PEPPERMINT
      PEPPERMINT
    Linen Jersey V Neck T-Shirt

    £50

    • White
      White
    Linen Boyfriend Cardigan

    £95

    • Soft White
      Soft White
    • Lipstick
      Lipstick
    • Spring Blue
      Spring Blue
    Cashmere Shrug

    £99

    • Tile Print
      Tile Print
    V Neck Camisole

    £55

    • White
      White
    • Lemon Zest
      Lemon Zest
    Easy Cotton T-Shirt

    £50

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves