106 Products
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    • Petal Pink
      Petal Pink
    • Navy
      Navy
    • White
      White
    Linen Drape Neck Sweater

    £95

    • Navy Sunshine
      Navy Sunshine
    • Pale Blue Tile
      Pale Blue Tile
    Easy Cotton T-Shirt

    £55

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Buttercup
      Buttercup
    Knitted Tank

    £50

    • Black
      Black
    • Deep Turquoise
      Deep Turquoise
    Jersey Maxi Skirt

    £75

    • Fern Green
      Fern Green
    • Buttercup
      Buttercup
    Textured Blazer

    £150

    • Shell Coral
      Shell Coral
    • White
      White
    Laundered Linen Sleeveless Top

    £75

    • Optic White/ Navy
      Optic White/ Navy
    One Button Cardigan

    £80

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Buttercup
      Buttercup
    One Button Cardigan

    £75

    • White
      White
    Broderie Anglaise Pleat Skirt

    £99

    • Black
      Black
    • Coral Pink
      Coral Pink
    Cotton Stretch Sateen Ankle Trouser

    £90

    • Coral
      Coral
    • Bright Lemon
      Bright Lemon
    • Blue Lilac
      Blue Lilac
    • Navy
      Navy
    • White
      White
    • Soft Stone
      Soft Stone
    • Olive
      Olive
    Washed Cotton Chino

    £90

    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • Grey Denim
      Grey Denim
    • Black
      Black
    • White
      White
    • Pale Grey
      Pale Grey
    Slim Leg Jean

    £90

    • Summer Floral
      Summer Floral
    • Navy Geo
      Navy Geo
    Wide Leg Printed Trousers

    £110

    • Black
      Black
    • White
      White
    Tie Neck Blouse

    £85

    • Soft Green Leaf
      Soft Green Leaf
    • White/Navy
      White/Navy
    Linen Jersey V Neck T-Shirt

    £55

    • Navy/ Yellow
      Navy/ Yellow
    • Black
      Black
    • Raspberry
      Raspberry
    Laundered Linen Tie Neck Dress

    £110

    • Black
      Black
    • White
      White
    Cotton Tank

    £70

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Crew Neck Top

    £35

    • Navy
      Navy
    • White
      White
    • Soft Stone
      Soft Stone
    Chino Pencil Skirt

    £75

    • Spring Jade
      Spring Jade
    • Black
      Black
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Boyfriend Sweater

    £160

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Straight Fit V Neck Sweater

    £125

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Slim Fit Crew Neck Sweater

    £115 to £125

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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