110 Products
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    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Soft Violet
      Soft Violet
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Limeade
      Limeade
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Amethyst
      Soft Amethyst
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Cardigan

    £105

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Straight Fit Crew Neck Sweater

    £115 to £125

    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Navy
      Navy
    • Limeade
      Limeade
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    Cashmere Short Sleeve Cardigan

    £125

    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Soft Violet
      Soft Violet
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Limeade
      Limeade
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Amethyst
      Soft Amethyst
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Sweater

    £99

    • Black
      Black
    • Warm Neutral
      Warm Neutral
    Cotton Boat Neck Textured Sweater

    £80

    • Navy
      Navy
    • White
      White
    Linen Slim Leg Cropped Trouser

    £99

    • Navy/ Optic White
      Navy/ Optic White
    • Optic White/ Oyster
      Optic White/ Oyster
    V Neck Dolman Sleeve Sweater

    £70

    • Soft White
      Soft White
    • Spring Sky
      Spring Sky
    • Black
      Black
    • Rich Coral
      Rich Coral
    • Heather Peach
      Heather Peach
    Cropped Sweater

    £75

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • PEPPERMINT
      PEPPERMINT
    Linen Jersey V Neck T-Shirt

    £50

    • Pastel Paisley
      Pastel Paisley
    Tie Neck Blouse

    £90

    • White
      White
    • Turquoise
      Turquoise
    Linen Boyfriend Cardigan

    £95

    • Soft White
      Soft White
    • Lipstick
      Lipstick
    • Black
      Black
    • Heather Dove
      Heather Dove
    • Spring Blue
      Spring Blue
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Shrug

    £99

    • Embroidered Coral Spot
      Embroidered Coral Spot
    • Blue/ White Embroidered
      Blue/ White Embroidered
    • White Pintuck
      White Pintuck
    • Soft Paisley
      Soft Paisley
    Cotton Shirt

    £85

    • Soft White
      Soft White
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Limeade
      Limeade
    Gassato Curved Hem T-shirt

    £120

    • Petal Pink
      Petal Pink
    • Navy
      Navy
    • White
      White
    Linen Drape Neck Sweater

    £95

    • Navy Sunshine
      Navy Sunshine
    • Pale Blue Tile
      Pale Blue Tile
    Easy Cotton T-Shirt

    £55

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Buttercup
      Buttercup
    Knitted Tank

    £50

    • Black
      Black
    • Deep Turquoise
      Deep Turquoise
    Jersey Maxi Skirt

    £75

    • Navy/ Yellow
      Navy/ Yellow
    • Black
      Black
    • Raspberry
      Raspberry
    Laundered Linen Tie Neck Dress

    £110

    • Optic White/ Navy
      Optic White/ Navy
    One Button Cardigan

    £80

    • Greek Blue
      Greek Blue
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Buttercup
      Buttercup
    One Button Cardigan

    £75

    • Black
      Black
    • Navy
      Navy
    • Peacock Blue
      Peacock Blue
    • Coral Pink
      Coral Pink
    Cotton Stretch Sateen Ankle Trouser

    £90

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves