92 Products
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    • Ivory
      Ivory
    Relaxed Washed Silk Blouse

    £120

    • White
      White
    Cotton Shirt

    £80

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Lace Jersey Camisole

    £30

    • Light Grey Marl
      Light Grey Marl
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Roll Neck Top

    £40

    • Navy Multi Spot
      Navy Multi Spot
    Jersey Midi Wrap Dress

    £90

    • Navy Chevron
      Navy Chevron
    Jersey Slim Blouson Dress

    £99

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Scoop Neck Top

    £35

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Crew Neck Top

    £35

    • Spring Jade
      Spring Jade
    • Black
      Black
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Boyfriend Sweater

    £160

    • White
      White
    Cotton Overhead Shirt

    £90

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    Cotton Stretch Skinny Trouser

    £99

    • Navy Sunshine
      Navy Sunshine
    Easy Cotton T-shirt

    £55

    • Lavender Blue
      Lavender Blue
    • White
      White
    • Lemon Zest
      Lemon Zest
    Easy Cotton T-shirt

    £50

    • Cobalt
      Cobalt
    • Silver
      Silver
    • GOLD
      GOLD
    • Pale Lime
      Pale Lime
    • RASPBERRY
      RASPBERRY
    Fancy Leather Belt

    £50

    • Navy Chevron
      Navy Chevron
    Jersey Blouse

    £75

    • Navy/ Yellow
      Navy/ Yellow
    • Black
      Black
    • RASPBERRY
      RASPBERRY
    Laundered Linen Tie Neck Dress

    £110

    • Flame Coral
      Flame Coral
    • Soft Jade
      Soft Jade
    • White
      White
    Linen Cotton Utility Shirt

    £70

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • PEPPERMINT
      PEPPERMINT
    Linen Jersey V Neck T-Shirt

    £50

    • Soft Green Leaf
      Soft Green Leaf
    • White/Navy
      White/Navy
    Linen Jersey V Neck T-Shirt

    £55

    • Navy
      Navy
    • White
      White
    Linen Slim Leg Cropped Trouser

    £99

    • Flamingo Pink
      Flamingo Pink
    • Palest Lime
      Palest Lime
    • Spring Sky
      Spring Sky
    • Heather Dove
      Heather Dove
    • Heather Peach
      Heather Peach
    Relaxed Split Hem Sweater

    £90

    • Camel
      Camel
    • Black
      Black
    Slim Leg Wool Blend Trouser

    £120

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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