110 Products
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    • Black
      Black
    • White
      White
    Cotton Tank

    £70

    • Navy
      Navy
    • White
      White
    • Soft Stone
      Soft Stone
    Chino Pencil Skirt

    £75

    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • Grey Denim
      Grey Denim
    • Black
      Black
    • White
      White
    • Pale Grey
      Pale Grey
    Slim Leg Jean

    £90

    • Spring Jade
      Spring Jade
    • Black
      Black
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Boyfriend Sweater

    £160

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Straight Fit V Neck Sweater

    £125

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Greek Blue
      Greek Blue
    • Hibiscus Pink
      Hibiscus Pink
    • Black
      Black
    • Navy
      Navy
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Slim Fit Crew Neck Sweater

    £115 to £125

    • Light Grey Marl
      Light Grey Marl
    • Blue/ White
      Blue/ White
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Soft Jersey Scoop Neck Top

    £35

    • Navy/ Chartreuse Palm Print
      Navy/ Chartreuse Palm Print
    Cotton Open Ladderwork Top

    £75

    • Soft Grey
      Soft Grey
    Leather Revere Collar Jacket

    £399

    • Camel
      Camel
    Linen Biker Jacket

    £150

    • Navy Palm Print
      Navy Palm Print
    Laundered Linen Jacket

    £130

    • Animal Print
      Animal Print
    Ultra Fine Cashmere Scarf

    £110

    • Optic White/ Navy
      Optic White/ Navy
    Knitted Tank

    £55

    • Navy
      Navy
    • Bright Pink
      Bright Pink
    • White
      White
    Laundered Linen Jacket

    £120

    • Blue Geo Print
      Blue Geo Print
    • Scarlet
      Scarlet
    • Navy Floral Print
      Navy Floral Print
    V Neck Jersey Wrap Dress

    £90

    • Soft White
      Soft White
    • Flamingo Pink
      Flamingo Pink
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    • Bloom Green
      Bloom Green
    • Cornflower Lilac
      Cornflower Lilac
    Ultra Fine Cashmere Scarf

    £99

    • Light Grey Marl
      Light Grey Marl
    • Black
      Black
    • White
      White
    • French Navy
      French Navy
    • Black/White
      Black/White
    Lace Jersey Camisole

    £30

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Heather Dove
      Heather Dove
    Cashmere Camisole

    £80 to £90

    • Tile Print
      Tile Print
    V Neck Camisole

    £55

    • Bright Coral
      Bright Coral
    • Black
      Black
    • Antique White
      Antique White
    V Neck Camisole

    £50

    • Emerald Green
      Emerald Green
    Silk Front Dress

    £120

    • Lavender Blue
      Lavender Blue
    • White
      White
    • Lemon Zest
      Lemon Zest
    Easy Cotton T-Shirt

    £50

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves