149 Products
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    • Bright Coral
      Bright Coral
    • Black
      Black
    • Antique White
      Antique White
    V Neck Camisole

    £50

    • Greek Blue
      Greek Blue
    • Optic White
      Optic White
    • Soft Oyster
      Soft Oyster
    • Rich Coral
      Rich Coral
    V Neck Dolman Sleeve Sweater

    £65

    • Emerald Green
      Emerald Green
    Silk Front Dress

    £120

    • Spring Jade
      Spring Jade
    • Black
      Black
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Boyfriend Sweater

    £160

    • Navy Geo
      Navy Geo
    Wide Leg Printed Trousers

    £110

    • Navy/White
      Navy/White
    Cotton Double Crew Neck Top

    £60

    • White
      White
    Cotton Overhead Shirt

    £90

    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Spring Blue
      Spring Blue
    • Heather Coral
      Heather Coral
    Gassato Pointelle Cardigan

    £140

    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    Cotton Stretch Skinny Trouser

    £99

    • Navy Sunshine
      Navy Sunshine
    Easy Cotton T-Shirt

    £55

    • Lavender Blue
      Lavender Blue
    • White
      White
    • Lemon Zest
      Lemon Zest
    Easy Cotton T-Shirt

    £50

    • Cobalt
      Cobalt
    • Silver
      Silver
    • GOLD
      GOLD
    • Pale Lime
      Pale Lime
    • Raspberry
      Raspberry
    Fancy Leather Belt

    £50

    • Blue Floral
      Blue Floral
    Floral Jacquard Coat

    £180

    • Soft White
      Soft White
    • Spring Blue Twist
      Spring Blue Twist
    Cashmere Micro Cable Sweater

    £175

    • Navy Chevron
      Navy Chevron
    Jersey Blouse

    £75

    • Blue
      Blue
    Double Faced Peacoat

    £199

    • Emerald
      Emerald
    • White
      White
    Jersey Gathered Cuff Wrap Top

    £50

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    • Heather Lilac
      Heather Lilac
    Curved Hem V Neck Cardigan

    £90

    • Navy/ Yellow
      Navy/ Yellow
    • Black
      Black
    • Raspberry
      Raspberry
    Laundered Linen Tie Neck Dress

    £110

    • Flame Coral
      Flame Coral
    • Soft Jade
      Soft Jade
    • White
      White
    Linen Cotton Utility Shirt

    £70

    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    • Heather Bluebell
      Heather Bluebell
    Ultra Soft Merino V Neck Sweater

    £99

    • PALE PINK
      PALE PINK
    • Navy
      Navy
    • White
      White
    • RED CORAL
      RED CORAL
    • PEPPERMINT
      PEPPERMINT
    Luxury Linen Jersey Vest

    £40

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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