149 Products
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    • Lilac
      Lilac
    • Ivory
      Ivory
    Pintuck Lace Trim Blouse

    £80

    • White
      White
    Cotton Embroidered Shirt

    £90

    • White
      White
    • Soft Pink
      Soft Pink
    Jersey Blouse

    £70

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • Raspberry
      Raspberry
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Stole

    £99

    • Navy/ Pale Pink
      Navy/ Pale Pink
    Cotton Tape Trim Top

    £70

    • Lilac Check
      Lilac Check
    • Navy Check
      Navy Check
    • Pale Blue Check
      Pale Blue Check
    Ultra Soft Wool Scarf

    £55

    • Black/White Check
      Black/White Check
    • Lilac Texture
      Lilac Texture
    • Bright Turquoise
      Bright Turquoise
    Wool Pencil Skirt

    £99

    • Navy/ White Spot
      Navy/ White Spot
    Jersey Swing Tunic

    £80

    • SAPPHIRE BLUE
      SAPPHIRE BLUE
    • White
      White
    Jersey Swing Tunic

    £75

    • Navy Multi Spot
      Navy Multi Spot
    Jersey Gathered Cuff Wrap Top

    £55

    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    Textured Poncho

    £75

    • Black/Ivory
      Black/Ivory
    Cotton Laced Shoulder Top

    £75

    • Soft White
      Soft White
    • Lipstick
      Lipstick
    • Black
      Black
    • Heather Dove
      Heather Dove
    • Spring Blue
      Spring Blue
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Shrug

    £99

    • Black
      Black
    • Navy
      Navy
    Tailored Blazer

    £150

    • Navy Multi Spot
      Navy Multi Spot
    Jersey Midi Wrap Dress

    £90

    • Soft White
      Soft White
    • Heather Sky
      Heather Sky
    • Cloud Intarsia
      Cloud Intarsia
    • Rosemist/ Soft White
      Rosemist/ Soft White
    • Heather Sky/Soft White
      Heather Sky/Soft White
    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    • Heather Dove Star/ Stripe
      Heather Dove Star/ Stripe
    Cashmere Baby Blanket

    £135 to £140

    • Rosemist/ Soft White
      Rosemist/ Soft White
    • Rainbow Intarsia
      Rainbow Intarsia
    • Heather Sky/Soft White
      Heather Sky/Soft White
    • Marble Star
      Marble Star
    • Soft White Star
      Soft White Star
    • Heather Dove Snowflake
      Heather Dove Snowflake
    • Heather Dove Star
      Heather Dove Star
    Cashmere Baby Sweater

    £85

    • Soft White
      Soft White
    • Heather Sky
      Heather Sky
    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    Cashmere Baby Cable Booties

    £35

    • Soft White
      Soft White
    • Heather Sky
      Heather Sky
    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    Cashmere Baby Cable Hat

    £40

    • Soft White
      Soft White
    • Heather Sky
      Heather Sky
    • Rose Mist
      Rose Mist
    • Heather Dove
      Heather Dove
    Cashmere Baby Cable Mitt

    £25

This just in: new season styles

Time for a fresh start? You’ve come to the right place. Whether you’re already the proud owner of a Pure Collection piece and want to add to your collection, or you’re looking to update your wardrobe with something elegant and luxurious, we’ve got new arrivals waiting for you.

Each season we work hard to bring you the world’s finest cashmere and exquisite fabrics. With so many fresh styles, beautiful fabrics and outfit inspiration, you’ll look and feel good wherever your next adventure takes you. In our just-in range, discover bold prints, bright colours and striking details sewn into our everyday looks and ‘wow’ pieces.

You’re sure to find something to treasure in our brand new collection – from cashmere cardigans and silk blouses, to comfortable boots.

Why not layer up in a new, super-soft cashmere cardigan and cashmere sweater? Or if you’re looking for a new dress, you can count on our latest collection of dresses and skirts to be on-trend and on-budget. You can put your best foot forward in a pair of Pure shoes and discover a future favourite in our new selection of tops and t-shirts. And don’t forget, our accessories make a wardrobe refresh effortless.

Keep coming back for the latest looks you won’t find anywhere else.

Pure Loves

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