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Your winter wardrobe staple
Sumptuously soft cashmere for all year round
Easy layering for effortless glamour
Our fashion hub packed with style tips and advice
Written By Pure Collection
Inspired by the catwalks, our new collection is Pure modern style at its best.
Truly embrace your love of cashmere this winter with our new collection.
Looking for her perfect present? Then look no further, Pure Collection is here to help!
We show you how to style this season's hero three ways...
Our resident cashmere addict Lily gives her top tips on what to wear around the home this winter.
Our resident cashmere addict Lily gives her top tips on tricky transition dressing.
Fall in love with our new season favourites.
Our resident cashmere addict Lily gives her top tips on perfect holiday dressing.
Our resident cashmere addict Lily gives her top tips on dressing for outdoor summer events.
Love is in the air, and in our wardrobe. Switch one key piece to a stunning red, for a chic and striking valentines outfit.
Nothing says effortless, timeless elegance quite like monochrome. For a sophisticated seasonal update, simply switch one key piece to a sensational new...
How many times have you uttered the phrase “I have nothing to wear”? Well no more, organise your wardrobe like a pro and never be left without...
It may be cold and grey outside but there’s no need for your wardrobe to be. This season we’ve captured some exquisite new shades for you...
We’re getting ready for 2016 with a selection of new cashmere shapes and beloved wardrobe favourites. Whether you’re looking for Spring’s...
Miss our live chat with Buying Director, Helen? Don't worry you can catch up with our favourite #ask pure questions here
Miss our live chat with Head of Design, Martin Parker? Don't worry you can catch up with our favourite #askpure design questions here
Whether you’re dressing up for date night or spending the day with friends we think camel and denim is the perfect colour combination for a polished,...
Dress up a plain outfit or tone down a busy print – get the accessories right and your outfit will be memorable for all the right reasons. Discover...
The perfect coat must deliver on style, warmth, longevity and versatility. A lot to pack into one piece we know, so here are our tips on how to find the...
Impatience is a virtue. Look to the new season with a capsule wardrobe of key knits from our new arrivals which can be worn now and layered later.
Our three cashmere weights illustrate the pure versatility of our cashmere. Superfine, Signature or Gassato – find the perfect cashmere for you.
Nothing says new season quite like an injection of fresh colours into your wardrobe. Here’s what you should know…
Style it up or down, the biker jacket is an autumn investment piece you’ll be mad to miss.
Bold, versatile and sophisticated, checks can easily and instantly update your wardrobe this season, and styling them just became super simple
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