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Embrace The January Blues

Written By Pure Collection on the

It's that time of year again, where our post-Christmas indulgence has got us feeling down. So instead of following that timeless 'beat those January blues' cliché , why not embrace them instead with our new collection?


tip: confidence is key

Product Picks: LK-W84, LK-X05 and LK-W85

Master the art of modern layering by pairing our relaxed cashmere t-shirt over a soft jersey crew neck top, or invest in this ribbed gassato poncho, the perfect cover up for that oh-so-effortless look. Now who's confident and cosy?

tip: fix up, look sharp

Product Picks: LW-J73, LA-953 and LW-J45

Define your silhouette with these pretty fluid crop palazzos. Paired with our silk linen cropped trench for a workwear edge, this look is sure to turn heads. Or invest in the ever-lasting classic, the ultra fine cashmere scarf. Dressed up or down, this wardrobe staple is a seasonal essential.

Tip: Print works

Product Picks: LW-J03, LW-B12 and LW-J03

Cut in a flattering shape, our essential v neck jersey wrap neck dress is perfect for taking your look from day to night. Completing the prints movement, your favourite pencil skirt has had new season makeover and is now available in textured palm, brushed spot and blue geo prints. Time to take your new season style to great lengths...


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