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The Look Of Love

Written By Pure Collection on the

Whether you're spending it with friends, your other half or you're going solo, we've got everything you need for that all important date...


what to wear: a dinner date

Get their heart racing with our date night outfit. Serious staples to give your style that modernist touch, they're practically a keeper...

we love the silk tie dress

Bring stunning colour and pattern into your wardrobe with our exquisite pure silk dress. In a fabulous eyecatching print, with a supremely flattering tie waist detail and v neckline, it's sure to send hearts aflutter.

get the look:

Cover-up in style with our oversized soft trench coat.  In classic warm stone and in  an oversized shape, this chic-cover up is everything your heart desires...

Turn heads this Valentine's Day with our carefully curated jewellery. Featuring a stunning gold teardrop pendant, this classic necklace will compliment every outfit and is guaranteed to make you feel special.


what to wear for: a last minute escape

Anticipating a last minute getaway or fancying a solo retreat? Nothing screams 'pack me' more than our three wardrobe essentials below, for the country or the city, they're your spring saviours.

we love the: cotton jacket

Our soft cotton wash jacket is the only way to your heart this season. In a pastel pink hue, this must-have jacket features twin pockets and flattering back swing detail - making it the perfect plus one for any occasion.

get the look:

Our luxury linen jersey t-shirts are guaranteed to not break your heart this Valentine's Day.  So much more than just a tee, our premium linen t-shirts feature a scoop neck and on-trend dipped hem. In stripe or luxe plain styles – they're your wardrobe saviours and will stand by you in style.

You'll be sure to love our just-arrived washed cotton chinos. In cooling, soft stretch cotton, these chinos feature bound internal seams, giving them a clean finish when the trouser legs are rolled up. Perfect for relaxed weekends, at home or away!


what to wear for: a night with friends

Share the love this Valentine's Day by spending it with your closet friends and our Pure Collection cashmere. True indulgence at its finest.

we love the: cashmere roll neck

You'll only have eyes for our bestselling roll neck sweater this Valentine's Day. Made from pure 100% cashmere, this supersoft sweater comes in a choice of gorgeous shades and will add glamour to any outfit. We call it The One.

get the look:

Sparkle this Valentine's Day with our divine gold necklace. Featuring a delicate pineapple pendant, this gorgeous necklace will be sure to add contemporary elegance to any outfit.

We heart our soft pleat skirt, and we're pretty sure you will too! In a vibrant hot pink colour, this statement skirt will definitely be your Valentine this spring.



cashmere to: fall in love with

If 100% pure cashmere is the key to your heart, consider us your Valentine...


Offering you nothing but style and comfort, our new cashmere sweaters and cardigans are your only objects of affection this season. From your favourite lightweight gassato swing cardigan in rose mist to our classic cashmere crew neck sweater in a hot pink palette, it's so easy to fall in love with cashmere. Especially when it's made by the experts...

we love:

the cashmere cable sweater

With thoughtful ribbed cable detailing, our lofty cashmere sweater will be your easiest style fix for weekends or when you want to feel special.


the gassato pointelle cardigan

With thoughtfully designed pointelle detailing running down the sleeve, this gassato cashmere pointelle cardigan exudes chic and modern elegance. In our luxuriously light gassato cashmere and fresh shades, you'll wonder how you managed without it.


the cashmere bardot sweater

With a flattering bardot neckline and elegant turn-back cuffs, this gorgeous cashmere bardot sweater adds effortless sophistication to both smart and weekend looks. In beautifully soft cashmere and fabulous new shades, it’s a chic wardrobe winner, now and forever.


valentine's gifts just for her

Nothing says 'I love you' quite like Pure Collection's beautiful cashmere. From sumptuous cashmere sweaters to gorgeously lightweight gassato cashmere cardigans, share the love this Valentine's Day with our cashmere gifts for her.

Treat her to something sweet this February with our candy pink gassato cable texture sweater. With thoughtful ribbed cable detailing, our luxuriously light gassato cashmere sweater will be sure to make her feel extra special.

Give her everything her heart desires with our cashmere boyfriend cardigan. This beautiful staple features long sleeves, a wide concealed placket, clean  pockets and shell buttons. In sumptuously soft cashmere. it’s the flattering way to do cosy chic.

Our cashmere wide v neck sweater will be the perfect token of your love for her this February. With a wide ribbed v neckline, this luxuriously soft cashmere sweater is stunning on its own or layered over a chic cotton shirt or light jersey piece. In a stunning hot pink palette - she's sure to catch your eye even more so this Valentine's Day.


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