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We Love: The Washed Velvet Jeans

Written By Pure Collection on the

Cleverly designed, super-flattering and wonderful to wear - it's no surprise that our gorgeous velvet jeans are a true forever favourite. Now in tempting new season colours, we show you how to style this wardrobe staple with our latest collection...

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meet the material

Ever heard of the phrase 'velvetly smooth?' Our best selling washed velvet jeans are just that. Made from  natural or synthetic fibres, velvet is seen as the fabric of luxury - designers Erdem, Max Mara and Gucci all featured them in their AW17 runway shows - so it's no surprise that Pure Collection's washed velvet jeans are your favourite item this season. In a cotton/elastane blend for a bit of stretch for comfort, these go-to jeans come in three lengths - perfect for every shape and size!

meet the material: velvet

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meet the colours

In four must-have shades; winter berry, black, midnight and bright turquoise, there's no doubt that these statement jeans will slip oh-so-easily into your wardrobe. Whether it's with super soft shirts or pure cashmere, how do you style yours?

beautiful black

get the look

Dressed up or down, our black washed velvet jeans can take you to any occasion in style. In a flattering slim leg shape, these essential jeans can have a tailored edge with our pleat pocket silk shirt. Made from 100% silk, this sublime shirt has twin front pockets for a nod to the utilitarian trend - tuck it in or out for an effortless look! Complete your outfit with our wool pea coat. Beautifully tailored yet easy, our new pea coat comes in classic navy and statement vivid sapphire. Versatile and elegant, it's a must-have in your wardrobe this season and always.

SHOP THE BLACK  WASHED VELVET JEAN  >

bright turquoise

get the look

Refreshed for Autumn/Winter, our washed velvet jeans are now available in an eye-catching bright turquoise. Made to turn-heads, these vibrant jeans offer five pocket Western styling making them a stylish yet practical wardrobe staple. Embrace the new season blues with our flattering V neck cashmere sweater. Our cashmere v neck sweater looks chic and refined no matter what you wear it with. With its classic neat shape and delicate stitch detail, it is a staple sweater in your collection all year round. Step out this season in our fabulous slipper shoes. Made from real leather, these slipper shoes are stylish and super comfortable. 

SHOP THE  BRIGHT TURQUOISE WASHED VELVET JEAN  >

mad about midnight

get the look

Shake up your September look with our washed velvet jeans in a captivating midnight hue. Featuring handy belt loops and gunmetal rivets, these iconic jeans are a great foundation for your everyday look. Style them with our cashmere crew neck sweater in a head-turning chartreuse. An impeccable layering essential, this go-to jumper has had a colour refresh and will be the perfect addition to your evergrowing cashmere collection. Take your look a step further with our cobalt suede fancy leather belt. Made from geniune leather, this accessory is the perfect plus one for any occasion.

SHOP MIDNIGHT THE WASHED VELVET JEAN  >

wear now winter berry

get the look

Embrace this season's berry trend, as seen on fashion designer Ulla Johnson's runway collection with our winter berry washed velvet jeans. Style these coveted jeans with our versatile pleat pocket shirt and our exclusive to Pure Collection Superga 2750 Cotu Velvet shoes to elevate your everyday look. Find out more about our collaboration with iconic brand Superga here, and more ways to style these must-have trainers here.

SHOP WINTER BERRY THE WASHED VELVET JEAN  >

take your jeans to the next level...

Introducing our washed velvet cropped jeans. Newly updated, our best selling washed velvet jeans now come in a fabulous chic cropped length. Ready to take you from day to night, these jeans are super flattering and in so many stylish colours, you will be spoilt for choice. 

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washed velvet cropped jeans

In bright turquoise, winter berry, black and midnight, owning a pair of cropped jeans never felt so good...

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how to care for velvet

Now you've invested in this season's must-have washed velvet jeans, how do you care for them? With a little Pure care and attention...

how to care for velvet

Some velvet clothing are okay to machine wash

Both of our washed velvet jean styles can be cool machine washed at 30c inside out. It's best to wash your new investment before wearing them and please avoid contact with light coloured fabrics and upholstery as there may be some colour transfer.

Dry cleaning is always a good idea

Velvet is one of the most common materials that you can dry clean. Our washed velvet jeans and our cropped jeans can both be dry cleaned - perfect!

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