Pure Collection's specially formulated cleaning and reconditioning lotion is designed specifically for washing cashmere. It cleans your garment while retaining its colour and natural handle perfectly.
Our vision is to be the number one globally recognised British brand authority for cashmere. It is after all, at the heart of everything we do. What started as a collection of just 25 pieces has grown internationally with boutiques opening across the UK. Join our journey and discover our story...Find out more