45 Products
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    • White
      White
    • HOT CORAL
      HOT CORAL
    Laundered Linen Drawstring Dress

    £90

    • Pink Coral
      Pink Coral
    • White
      White
    Linen Jersey Tassel Neck Dress

    £80

    • Coral
      Coral
    • White
      White
    Laundered Linen Tassel Maxi Dress

    £110

    • Bright Pink
      Bright Pink
    • White
      White
    Laundered Linen Embroidered Tunic

    £110

    • Coral Floral
      Coral Floral
    Jersey Dress

    £80

    • Turquoise
      Turquoise
    Jersey Dress

    £80

    • Black
      Black
    • Lime
      Lime
    Laundered Linen Laced Neck Dress

    £99

    • Navy Floral Print
      Navy Floral Print
    Jersey Maxi Dress

    £99

    • Chambray Blue/Soft White
      Chambray Blue/Soft White
    Linen Pocketed Dress

    £110

    • Summer Teal
      Summer Teal
    Linen Pocketed Dress

    £99

    • Black Spot Print
      Black Spot Print
    Silk Tie Waist Dress

    £150

    • Fuchsia Pink
      Fuchsia Pink
    Silk Tie Waist Dress

    £140

    • Navy/ Pink Floral
      Navy/ Pink Floral
    Silk Frill Sleeve Dress

    £140

    • Diamond Print
      Diamond Print
    Silk Jersey Dress

    £199

    • Navy
      Navy
    Jersey Wrap Dress

    £90

    • Large Leaf
      Large Leaf
    Printed V Neck Dress

    £99

    • Black
      Black
    Flare Sleeve Jersey Dress

    £120

    • Blue Abstract Spot
      Blue Abstract Spot
    Jersey Bardot Dress

    £99

    • Red Abstract Stripe
      Red Abstract Stripe
    Jersey Wrap Dress

    £99

    • Black
      Black
    • White
      White
    Jersey Collared Tunic

    £70

    • Hot Pink
      Hot Pink
    • Midnight
      Midnight
    Silk Tunic Dress

    £60 to £105

    • Navy
      Navy
    Silk Dress

    £199 £149

Dresses that effortlessly take you from day to night

With Pure Collection dresses, looking good has rarely felt so effortless. Our dresses are designed to be stylish and comfortable for whatever your day brings. 

Styles

Our latest collection of dresses come in a range of modern and classic styles. Whether you’re looking for a smart work outfit or a laid-back look, we’ve got wrap dresses, long maxi dresses, silk tunics and kimono dresses. With an array of vibrant colours and charming prints you’ll be turning heads wherever life takes you. And you’re sure to find a fit to flatter your body type, with our stunning dresses in sizes 8 to 24.

Fabric

We seek out exquisite fabrics for all our dresses, to give you a flattering fit that feels as good as it looks. One of our favourites, luxurious jersey, is cut to fit and smooth your shape in all the right places, making it the perfect choice for a range of our dress styles.

Our finest quality cashmere is sourced from the fleece of Mongolian goats. Not only is it exquisitely soft and warm, but it’s surprisingly durable and will last years if looked after in accordance to our guide.

Occasion

Our long sleeved dresses and turtleneck dresses are also great options for when temperatures cool off in autumn and winter. So whether you have a meeting, dinner date or simply some ‘me time’ pencilled into your diary, we guarantee you’ll find a dress to suit you, whatever the season. 

Pure Loves