10 Products
Sort by
    • Black Sparkle
      Black Sparkle
    Lurex Jersey Dress

    £120 £60

    • White
    Jersey V Collared Tunic

    £40 to £48

    • Navy
    • PLUM
    Ponte V Neck Dress

    £60 to £61

    • Black
    Soft Jersey V Neck Dress

    £90 £60

    • Black Mosaic Print
      Black Mosaic Print
    Jersey Wrap Dress

    £99 £50

    • Delicate Tile Print
      Delicate Tile Print
    Jersey Dress

    £85 £43

    • Black
    Flare Sleeve Jersey Dress

    £120 £60

    • Scarlet
    Gathered Jersey Dress

    £99 £50

    • Turquoise Floral Print
      Turquoise Floral Print
    • Geo Tile Print
      Geo Tile Print
    Pintuck Sleeve Dress

    £60 to £72

    • Coral Floral
      Coral Floral
    Jersey Dress

    £80 £56

Dresses that effortlessly take you from day to night

With Pure Collection dresses, looking good has rarely felt so effortless. Our dresses are designed to be stylish and comfortable for whatever your day brings. 


Our latest collection of dresses come in a range of modern and classic styles. Whether you’re looking for a smart work outfit or a laid-back look, we’ve got wrap dresses, long maxi dresses, silk tunics and kimono dresses. With an array of vibrant colours and charming prints you’ll be turning heads wherever life takes you. And you’re sure to find a fit to flatter your body type, with our stunning dresses in sizes 8 to 24.


We seek out exquisite fabrics for all our dresses, to give you a flattering fit that feels as good as it looks. One of our favourites, luxurious jersey, is cut to fit and smooth your shape in all the right places, making it the perfect choice for a range of our dress styles.

Our finest quality cashmere is sourced from the fleece of Mongolian goats. Not only is it exquisitely soft and warm, but it’s surprisingly durable and will last years if looked after in accordance to our guide.


Our long sleeved dresses and turtleneck dresses are also great options for when temperatures cool off in autumn and winter. So whether you have a meeting, dinner date or simply some ‘me time’ pencilled into your diary, we guarantee you’ll find a dress to suit you, whatever the season. 

Pure Loves