9 Products
Sort by
    • Black
    • Cerise Pink
      Cerise Pink
    Cotton Embroidered Maxi Dress

    £120 £60

    • White
    • Aqua
    Linen Jersey Pocketed Tunic

    £80 £56

    • Aubergine/ Pink Floral
      Aubergine/ Pink Floral
    • Opal Leaf
      Opal Leaf
    • Navy Tile Mosaic
      Navy Tile Mosaic
    • Raspberry
    Printed Drawstring Dress

    £49 to £52

    • Navy
    • PLUM
    Ponte V Neck Dress

    £120 £60

    • Black
    Contrast Stitch Shirt Dress

    £140 £56

    • Turquoise Floral Print
      Turquoise Floral Print
    • Geo Tile Print
      Geo Tile Print
    Pintuck Sleeve Dress

    £36 to £60

    • Bright Pink
      Bright Pink
    • White
    Laundered Linen Embroidered Tunic

    £110 £55

    • Black
    Heavy Jersey Dress

    £40 to £60

    • Coral Floral
      Coral Floral
    • Delicate Tile Print
      Delicate Tile Print
    Jersey Dress

    £48 to £59

Dresses that effortlessly take you from day to night

With Pure Collection dresses, looking good has rarely felt so effortless. Our dresses are designed to be stylish and comfortable for whatever your day brings. 


Our latest collection of dresses come in a range of modern and classic styles. Whether you’re looking for a smart work outfit or a laid-back look, we’ve got wrap dresses, long maxi dresses, silk tunics and kimono dresses. With an array of vibrant colours and charming prints you’ll be turning heads wherever life takes you. And you’re sure to find a fit to flatter your body type, with our stunning dresses in sizes 8 to 24.


We seek out exquisite fabrics for all our dresses, to give you a flattering fit that feels as good as it looks. One of our favourites, luxurious jersey, is cut to fit and smooth your shape in all the right places, making it the perfect choice for a range of our dress styles.

Our finest quality cashmere is sourced from the fleece of Mongolian goats. Not only is it exquisitely soft and warm, but it’s surprisingly durable and will last years if looked after in accordance to our guide.


Our long sleeved dresses and turtleneck dresses are also great options for when temperatures cool off in autumn and winter. So whether you have a meeting, dinner date or simply some ‘me time’ pencilled into your diary, we guarantee you’ll find a dress to suit you, whatever the season. 

Pure Loves