11 Products
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    • Black Sparkle
      Black Sparkle
    Lurex Jersey Dress

    £120 £60

    • Navy
      Navy
    • PLUM
      PLUM
    Ponte V Neck Dress

    £60 to £61

    • Black
      Black
    Soft Jersey V Neck Dress

    £90 £60

    • Navy
      Navy
    • Heather Dove
      Heather Dove
    Toccato Dolman Sleeve Knit Dress

    £75 to £90

    • Black
      Black
    Contrast Stitch Shirt Dress

    £140 £71

    • Leopard Print
      Leopard Print
    • Brushed Spot Print
      Brushed Spot Print
    • Black Leaf Print
      Black Leaf Print
    V Neck Jersey Wrap Dress

    £35 to £67

    • Turquoise Floral Print
      Turquoise Floral Print
    • Geo Tile Print
      Geo Tile Print
    Pintuck Sleeve Dress

    £60 to £72

    • Hot Pink
      Hot Pink
    • Midnight
      Midnight
    Silk Tunic Dress

    £60 to £75

    • Black
      Black
    Flare Sleeve Jersey Dress

    £120 £60

    • Black
      Black
    Velour V Back Dress

    £99 £69

    • Scarlet
      Scarlet
    • Navy
      Navy
    • SAPPHIRE BLUE
      SAPPHIRE BLUE
    • Navy Spot Print
      Navy Spot Print
    • Amethyst
      Amethyst
    Gathered Jersey Dress

    £50 to £66

Dresses that effortlessly take you from day to night

With Pure Collection dresses, looking good has rarely felt so effortless. Our dresses are designed to be stylish and comfortable for whatever your day brings. 

Styles

Our latest collection of dresses come in a range of modern and classic styles. Whether you’re looking for a smart work outfit or a laid-back look, we’ve got wrap dresses, long maxi dresses, silk tunics and kimono dresses. With an array of vibrant colours and charming prints you’ll be turning heads wherever life takes you. And you’re sure to find a fit to flatter your body type, with our stunning dresses in sizes 8 to 24.

Fabric

We seek out exquisite fabrics for all our dresses, to give you a flattering fit that feels as good as it looks. One of our favourites, luxurious jersey, is cut to fit and smooth your shape in all the right places, making it the perfect choice for a range of our dress styles.

Our finest quality cashmere is sourced from the fleece of Mongolian goats. Not only is it exquisitely soft and warm, but it’s surprisingly durable and will last years if looked after in accordance to our guide.

Occasion

Our long sleeved dresses and turtleneck dresses are also great options for when temperatures cool off in autumn and winter. So whether you have a meeting, dinner date or simply some ‘me time’ pencilled into your diary, we guarantee you’ll find a dress to suit you, whatever the season. 

Pure Loves

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