40 Products
Sort by
    • Diamond Print
      Diamond Print
    Silk Jersey Dress


    • Black
    Flare Sleeve Jersey Dress


    • Black
    • White
    Jersey Collared Tunic


    • Fuchsia Pink
      Fuchsia Pink
    Silk Tie Waist Dress


    • Black Spot Print
      Black Spot Print
    Silk Tie Waist Dress


    • Large Leaf
      Large Leaf
    Printed V Neck Dress


    • Navy/ Pink Floral
      Navy/ Pink Floral
    Silk Frill Sleeve Dress


    • Navy
    Jersey Wrap Dress


    • Red Abstract Stripe
      Red Abstract Stripe
    Jersey Wrap Dress


    • Chambray Blue/Soft White
      Chambray Blue/Soft White
    Linen Pocketed Dress


    • Summer Teal
      Summer Teal
    Linen Pocketed Dress


    • Pink Chevron Print
      Pink Chevron Print
    Silk Jersey Tie Waist Dress


    • Blue Abstract Spot
      Blue Abstract Spot
    Jersey Bardot Dress


    • Hot Pink
      Hot Pink
    • Midnight
    Silk Tunic Dress

    £60 to £105

    • Black Sparkle
      Black Sparkle
    Lurex Jersey Dress

    £120 £60

    • Midnight
    Fluid Neck Detail Dress

    £149 £44

    • Navy Abstract Print
      Navy Abstract Print
    • Dark Taupe
      Dark Taupe
    Heavy Jersey Side Wrap Dress

    £89 £44

    • Navy
    • Graphic Tile Print
      Graphic Tile Print
    Kimono Sleeve Jersey Dress

    £90 £27

    • Navy
    • Summer Claret
      Summer Claret
    Silk Linen Shirt Dress

    £44 to £74

    • Navy/White
    Striped Cotton Tunic

    £99 £49

    • Charcoal Paisley
      Charcoal Paisley
    Silk Floaty Hem Dress

    £199 £99

    • Brushed Spot Print
      Brushed Spot Print
    • Cobalt Geo Print
      Cobalt Geo Print
    • Damson Velour
      Damson Velour
    V Neck Jersey Wrap Dress

    £40 to £63

Dresses that effortlessly take you from day to night

With Pure Collection dresses, looking good has rarely felt so effortless. Our dresses are designed to be stylish and comfortable for whatever your day brings. 


Our latest collection of dresses come in a range of modern and classic styles. Whether you’re looking for a smart work outfit or a laid-back look, we’ve got wrap dresses, long maxi dresses, silk tunics and kimono dresses. With an array of vibrant colours and charming prints you’ll be turning heads wherever life takes you. And you’re sure to find a fit to flatter your body type, with our stunning dresses in sizes 8 to 24.


We seek out exquisite fabrics for all our dresses, to give you a flattering fit that feels as good as it looks. One of our favourites, luxurious jersey, is cut to fit and smooth your shape in all the right places, making it the perfect choice for a range of our dress styles.

Our finest quality cashmere is sourced from the fleece of Mongolian goats. Not only is it exquisitely soft and warm, but it’s surprisingly durable and will last years if looked after in accordance to our guide.


Our long sleeved dresses and turtleneck dresses are also great options for when temperatures cool off in autumn and winter. So whether you have a meeting, dinner date or simply some ‘me time’ pencilled into your diary, we guarantee you’ll find a dress to suit you, whatever the season. 

Pure Loves