23 Products
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    • Navy
    • PLUM
    Ponte V Neck Dress

    156.14 Fr. 109.30 Fr.

    • Turquoise Floral Print
      Turquoise Floral Print
    • Geo Tile Print
      Geo Tile Print
    Pintuck Sleeve Dress

    93.68 Fr. to 156.14 Fr.

    • Rich Burgundy
      Rich Burgundy
    • Midnight Blue
      Midnight Blue
    Silk Relaxed Ruffle Neck Dress

    221.20 Fr. 110.60 Fr.

    • Black
    Toccato Knitted Dress

    195.18 Fr.

    • Soft Walnut
      Soft Walnut
    Cashmere V Neck Dress

    286.26 Fr. 200.38 Fr.

    • Navy
    • Heather Dove
      Heather Dove
    Toccato Dolman Sleeve Knit Dress

    195.18 Fr.

    • Coral Floral
      Coral Floral
    • Delicate Tile Print
      Delicate Tile Print
    Jersey Dress

    52.05 Fr. to 54.65 Fr.

    • Black
    Contrast Stitch Shirt Dress

    182.16 Fr.

    • Scarlet
    • White
    Jersey V Collared Tunic

    104.09 Fr.

    • Navy
    Jersey Wrap Dress

    117.11 Fr. 70.26 Fr.

    • Midnight
    Fluid Neck Detail Dress

    193.88 Fr. 97.59 Fr.

    • Turquoise
    Jersey Dress

    104.09 Fr. 52.05 Fr.

    • Navy/ Pink Floral
      Navy/ Pink Floral
    Silk Frill Sleeve Dress

    182.16 Fr. 72.87 Fr.

    • Navy Abstract Ditsy Print
      Navy Abstract Ditsy Print
    Soft Jersey V Neck Dress

    128.82 Fr. 63.76 Fr.

    • Hot Pink
      Hot Pink
    • Midnight
    Silk Tunic Dress

    78.07 Fr. to 97.59 Fr.

    • Diamond Print
      Diamond Print
    • Abstract Stripe Print
      Abstract Stripe Print
    Silk Jersey Dress

    115.80 Fr. to 128.82 Fr.

    • Black
    Soft Jersey V Neck Dress

    117.11 Fr. 58.55 Fr.

    • Leopard Print
      Leopard Print
    • Brushed Spot Print
      Brushed Spot Print
    • Black Leaf Print
      Black Leaf Print
    V Neck Jersey Wrap Dress

    45.54 Fr. to 87.18 Fr.

    • Black
    • White
    Jersey Collared Tunic

    45.54 Fr. to 54.65 Fr.

    • Black
    Flare Sleeve Jersey Dress

    156.14 Fr. 78.07 Fr.

    • Summer Teal
      Summer Teal
    Linen Pocketed Dress

    128.82 Fr. 76.77 Fr.

    • Black
    • Dark Stone
      Dark Stone
    Silk Linen Shirt Dress

    78.07 Fr. to 117.11 Fr.

Dresses that effortlessly take you from day to night

With Pure Collection dresses, looking good has rarely felt so effortless. Our dresses are designed to be stylish and comfortable for whatever your day brings. 


Our latest collection of dresses come in a range of modern and classic styles. Whether you’re looking for a smart work outfit or a laid-back look, we’ve got wrap dresses, long maxi dresses, silk tunics and kimono dresses. With an array of vibrant colours and charming prints you’ll be turning heads wherever life takes you. And you’re sure to find a fit to flatter your body type, with our stunning dresses in sizes 8 to 24.


We seek out exquisite fabrics for all our dresses, to give you a flattering fit that feels as good as it looks. One of our favourites, luxurious jersey, is cut to fit and smooth your shape in all the right places, making it the perfect choice for a range of our dress styles.

Our finest quality cashmere is sourced from the fleece of Mongolian goats. Not only is it exquisitely soft and warm, but it’s surprisingly durable and will last years if looked after in accordance to our guide.


Our long sleeved dresses and turtleneck dresses are also great options for when temperatures cool off in autumn and winter. So whether you have a meeting, dinner date or simply some ‘me time’ pencilled into your diary, we guarantee you’ll find a dress to suit you, whatever the season. 

Pure Loves