Sorry, the product you requested is not currently available
31 Products
Sort by
    • Pale Blue Paisley
      Pale Blue Paisley
    • Bright Stripe
      Bright Stripe
    Laundered Linen Shirt Dress


    • Scarlet
    • SKY BLUE
      SKY BLUE
    Laundered Linen Pintuck Beach Dress


    • Magenta
    • White
    Laundered Linen LaceTrim Dress


    • Summer Floral
      Summer Floral
    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Dress


    • Black
    • White
    Broderie Anglaise Dress


    • Navy
    V Neck Jersey Jumpsuit


    • Aubergine/ Pink Floral
      Aubergine/ Pink Floral
    • Opal Leaf
      Opal Leaf
    • Navy Tile Mosaic
      Navy Tile Mosaic
    • Raspberry
    Printed Drawstring Dress


    • Blue Geo Print
      Blue Geo Print
    • Scarlet
    • Navy Floral Print
      Navy Floral Print
    V Neck Jersey Wrap Dress


    • Silver Paisley
      Silver Paisley
    Cowl Neck Dress


    • Navy/ Yellow
      Navy/ Yellow
    • Black
    • Raspberry
    Laundered Linen Tie Neck Dress


    • Black Geo Leaf
      Black Geo Leaf
    • Navy Chevron
      Navy Chevron
    Jersey Slim Blouson Dress


    • Emerald Green
      Emerald Green
    Silk Front Dress


    • Navy Multi Spot
      Navy Multi Spot
    Jersey Midi Wrap Dress

    £90 £63

    • Navy/ White Spot
      Navy/ White Spot
    Jersey Swing Tunic


    • Charcoal Paisley
      Charcoal Paisley
    Silk Floaty Hem Dress

    £199 £133

    • Black Sparkle
      Black Sparkle
    Lurex Jersey Dress

    £120 £60

    • White
    Jersey V Collared Tunic

    £40 to £48

    • Navy
    • PLUM
    Ponte V Neck Dress

    £60 to £61

    • Black
    Soft Jersey V Neck Dress

    £90 £60

    • Navy
    • Heather Dove
      Heather Dove
    Toccato Dolman Sleeve Knit Dress

    £75 to £90

    • Black
    Contrast Stitch Shirt Dress

    £140 £71

    • Rich Burgundy
      Rich Burgundy
    • Midnight Blue
      Midnight Blue
    Silk Relaxed Ruffle Neck Dress

    £170 £86

Dresses that effortlessly take you from day to night

With Pure Collection dresses, looking good has rarely felt so effortless. Our dresses are designed to be stylish and comfortable for whatever your day brings. 


Our latest collection of dresses come in a range of modern and classic styles. Whether you’re looking for a smart work outfit or a laid-back look, we’ve got wrap dresses, long maxi dresses, silk tunics and kimono dresses. With an array of vibrant colours and charming prints you’ll be turning heads wherever life takes you. And you’re sure to find a fit to flatter your body type, with our stunning dresses in sizes 8 to 24.


We seek out exquisite fabrics for all our dresses, to give you a flattering fit that feels as good as it looks. One of our favourites, luxurious jersey, is cut to fit and smooth your shape in all the right places, making it the perfect choice for a range of our dress styles.

Our finest quality cashmere is sourced from the fleece of Mongolian goats. Not only is it exquisitely soft and warm, but it’s surprisingly durable and will last years if looked after in accordance to our guide.


Our long sleeved dresses and turtleneck dresses are also great options for when temperatures cool off in autumn and winter. So whether you have a meeting, dinner date or simply some ‘me time’ pencilled into your diary, we guarantee you’ll find a dress to suit you, whatever the season. 

Pure Loves