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    • Navy
      Navy
    • Charcoal Marl
      Charcoal Marl
    Heavy Jersey Wrap Front Dress

    £99

    • Leopard Print
      Leopard Print
    • Brushed Spot Print
      Brushed Spot Print
    • Cobalt Geo Print
      Cobalt Geo Print
    • Damson Velour
      Damson Velour
    V Neck Jersey Wrap Dress

    £90

    • Black
      Black
    • Heather Dove
      Heather Dove
    Knitted Cashmere Dress

    £220

    • Black
      Black
    • Dark Taupe
      Dark Taupe
    Heavy Jersey Dress

    £90

    • Charcoal Paisley
      Charcoal Paisley
    Silk Floaty Hem Dress

    £199

    • Navy
      Navy
    • Heather Grey
      Heather Grey
    Turtle Neck Tunic

    £120

    • Midnight
      Midnight
    Silk Tunic Dress

    £150

    • Black Sparkle
      Black Sparkle
    Lurex Jersey Dress

    £120

    • Blue Print
      Blue Print
    Slash Neck Jersey Dress

    £75

    • Midnight
      Midnight
    Fluid Neck Detail Dress

    £149

    • Scarlet
      Scarlet
    • Navy Spot Print
      Navy Spot Print
    Gathered Jersey Dress

    £89 to £99

    • Black/Gold
      Black/Gold
    Heavy Jersey Wrap Dress

    £89

    • Navy
      Navy
    Silk Dress

    £199

    • Burnt Russet
      Burnt Russet
    Heavy Silk Tunic

    £149

    • Navy/White
      Navy/White
    Striped Cotton Tunic

    £99

    • Navy
      Navy
    • Graphic Tile Print
      Graphic Tile Print
    Kimono Sleeve Jersey Dress

    £90

    • Navy Abstract Print
      Navy Abstract Print
    • Dark Taupe
      Dark Taupe
    Heavy Jersey Side Wrap Dress

    £62.30 to £89

    • Blue Chevron
      Blue Chevron
    Jersey Wrap Dress

    £89 £39.50

    • Neutral Swirl
      Neutral Swirl
    Silk Jersey Dress

    £199 £79

    • Navy
      Navy
    • Summer Claret
      Summer Claret
    Silk Linen Shirt Dress

    £149 £74.50

    • Raspberry Red
      Raspberry Red
    Fitted Jersey Dress

    £79 £39.50

    • Navy
      Navy
    Jersey Jumpsuit

    £89 £44.50

Dresses that effortlessly take you from day to night

With Pure Collection dresses, looking good has rarely felt so effortless. Our dresses are designed to be stylish and comfortable for whatever your day brings. 

Styles

Our latest collection of dresses come in a range of modern and classic styles. Whether you’re looking for a smart work outfit or a laid-back look, we’ve got wrap dresses, long maxi dresses, silk tunics and kimono dresses. With an array of vibrant colours and charming prints you’ll be turning heads wherever life takes you. And you’re sure to find a fit to flatter your body type, with our stunning dresses in sizes 8 to 24.

Fabric

We seek out exquisite fabrics for all our dresses, to give you a flattering fit that feels as good as it looks. One of our favourites, luxurious jersey, is cut to fit and smooth your shape in all the right places, making it the perfect choice for a range of our dress styles.

Our finest quality cashmere is sourced from the fleece of Mongolian goats. Not only is it exquisitely soft and warm, but it’s surprisingly durable and will last years if looked after in accordance to our guide.

Occasion

Our long sleeved dresses and turtleneck dresses are also great options for when temperatures cool off in autumn and winter. So whether you have a meeting, dinner date or simply some ‘me time’ pencilled into your diary, we guarantee you’ll find a dress to suit you, whatever the season. 

Pure Loves