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35 Products
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    • Turquoise Tile
      Turquoise Tile
    • Rich Coral
      Rich Coral
    Jersey V Neck Relaxed Dress


    • Scarlet
    • SKY BLUE
      SKY BLUE
    Laundered Linen Pintuck Beach Dress


    • Bold Turquoise Stripe
      Bold Turquoise Stripe
    Jersey Short Sleeve Wrap Dress


    • Navy/White
    Linen Contrast Stitch Dress


    • White
    Linen Ladderwork Trim Tunic


    • Black
    • White
    Broderie Anglaise Dress


    • Emerald Green / Sage Green
      Emerald Green / Sage Green
    Open V Neck Dress


    • Bright Pink Tile
      Bright Pink Tile
    • Ornate Tile
      Ornate Tile
    Jersey Open V Neck Maxi Dress


    • Bright Coral
      Bright Coral
    Sleeveless Linen Shirt Dress


    • Black
    • Cerise Pink
      Cerise Pink
    Cotton Embroidered Maxi Dress

    £120 £60

    • White
    • Aqua
    Linen Jersey Pocketed Tunic

    £80 £56

    • Black
    • Bright Turquoise
      Bright Turquoise
    Laundered Linen Midi Dress

    £99 £69

    • Magenta
    • White
    Laundered Linen Lace Trim Dress

    £99 £69

    • Summer Floral
      Summer Floral
    • Silver Print
      Silver Print
    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Dress

    £36 to £60

    • Pale Blue Paisley
      Pale Blue Paisley
    • Bright Stripe
      Bright Stripe
    Laundered Linen Shirt Dress

    £62 to £75

    • Blue Geo Print
      Blue Geo Print
    • Scarlet
    • Navy Floral Print
      Navy Floral Print
    V Neck Jersey Wrap Dress

    £90 £39

    • Silver Paisley
      Silver Paisley
    Cowl Neck Dress

    £199 £114

    • Aubergine/ Pink Floral
      Aubergine/ Pink Floral
    • Opal Leaf
      Opal Leaf
    • Navy Tile Mosaic
      Navy Tile Mosaic
    • Raspberry
    Printed Drawstring Dress

    £49 to £52

    • Navy/ Yellow
      Navy/ Yellow
    • Black
    • Raspberry
    Laundered Linen Tie Neck Dress

    £110 £33

    • Black Geo Leaf
      Black Geo Leaf
    • Navy Chevron
      Navy Chevron
    Jersey Slim Blouson Dress

    £99 £39

    • Navy Multi Spot
      Navy Multi Spot
    Jersey Midi Wrap Dress

    £90 £39

    • Navy/ White Spot
      Navy/ White Spot
    Jersey Swing Tunic

    £80 £52

Dresses that effortlessly take you from day to night

With Pure Collection dresses, looking good has rarely felt so effortless. Our dresses are designed to be stylish and comfortable for whatever your day brings. 


Our latest collection of dresses come in a range of modern and classic styles. Whether you’re looking for a smart work outfit or a laid-back look, we’ve got wrap dresses, long maxi dresses, silk tunics and kimono dresses. With an array of vibrant colours and charming prints you’ll be turning heads wherever life takes you. And you’re sure to find a fit to flatter your body type, with our stunning dresses in sizes 8 to 24.


We seek out exquisite fabrics for all our dresses, to give you a flattering fit that feels as good as it looks. One of our favourites, luxurious jersey, is cut to fit and smooth your shape in all the right places, making it the perfect choice for a range of our dress styles.

Our finest quality cashmere is sourced from the fleece of Mongolian goats. Not only is it exquisitely soft and warm, but it’s surprisingly durable and will last years if looked after in accordance to our guide.


Our long sleeved dresses and turtleneck dresses are also great options for when temperatures cool off in autumn and winter. So whether you have a meeting, dinner date or simply some ‘me time’ pencilled into your diary, we guarantee you’ll find a dress to suit you, whatever the season. 

Pure Loves