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MEET YOUR NEW

EVERYDAY ESSENTIALS

 

Discover our ultra-versatile selection of essentials forming the perfect base for a many-a-stylish look. From Jersey staple pieces, luxury linen t-shirts to cashmere classics, we have the much-needed additions to your favourite everyday outfits.

 

Linen Jersey V Neck T-Shirt
 

Linen Jersey V Neck T-shirt

This jersey v neck-shirt top is sure to become a refreshing addition to your off-duty wardrobe. Made from luxury linen, in a selection of eye-catching styles, this t-shirt can be worn with a pair of slim leg jeans infusing casual comfort and sensational style into your day-to-day outfit.

Linen Jersey V Neck T-shirt    Patterned Linen Jersey V Neck T-shirt

 

Luxury Linen Jersey Vest

Keep our luxury linen jersey vest on hand throughout the season, effortlessly chic and stylishly soft, designed from 100% linen in a colourful selection of shades. This vest can be lavishly layered or worn as a singular statement piece, perfectly teamed with our wide leg printed trousers in navy geo for an elegantly stylish everyday look.

Luxury Linen Jersey Vest

Wide Leg Printed Trousers

 

Cotton Shirt

Our premium cotton shirt promises to form the foundation for any formal look. Designed in a stylish shape, this cotton shirt features gorgeous pleat detail and an ultra-stylish shaped hem for added elegance in a lightweight wearable design you can showcase anywhere.

Cotton Shirt

Slim Leg Jean

 

Cotton Double Crew Neck Top

Our classic cotton double crew neck top features three-quarter sleeves in a casual loose fit with decorative white cuff detail. Dressed up or dressed down, style yours with our super soft trousers with piping detail in a luxuriously stylish drapey fabric. This outfit ensemble will soon become your ultimate everyday work to weekend style staple, elegantly tailored for any occasion.

Cotton Double Crew Neck Top

Soft Trouser With Piping Detail

 

Everyday Linen

Elevate your everyday linen line up with our opulent outfit options guaranteed to become a casual companion alongside your everyday look. Chose from our cotton utility linen shirt, our linen jersey collared top or our linen jersey V-neck t-shirt, Crafted with stylish short or three-quarter sleeves, featuring deep stitched detail for a decorative finish. These stylish essentials promise to transport you from workday to weekend in a feather light fashion.

 
 

Jersey Swing Tunic

Infuse your wardrobe with a gentle refresh with our jersey swing blouse, a timeless wardrobe wonder with full-length sleeves, in a swing shape enhanced with delicate gathers. This beautiful blouse is ideal for everyday events or dressed up days out, in a stylish sapphire blue or classic white shade. Wear your treasured tunic with a pair of our cotton stretch skinny trousers for a sumptuously soft finish.

Jersey Swing Tunic

Cotton Stretch Skinny Trouser

 

Cotton Overhead Shirt

This cotton overhead shirt makes a contemporary style statement alongside any outfit ensemble. Easily worn and effortlessly styled, this relaxed staple piece can be perfectly paired with our Capri trousers bringing beautiful pattern detailing into any off-duty wardrobe, in an ultra-comfy fit and sophisticated shape.

Cotton Overhead Shirt

Capri Trouser

Jersey Blouse

Designed in an ultra-soft jersey material, this elegant blouse is an everlasting investment for your everyday wardrobe. Style it with our fancy leather belt and slim leg jean in a flattering cut to give a flattering silhouette in a stretch fit, fabulously fitting for any occasion

Jersey Blouse

Slim Leg Jean

 

Essential Cashmere

Discover our classic collection of cashmere essentials, luxuriously soft and elegantly understated, these cashmere sweaters add a glamorous finish to any outfit. From ¾ blouson sweaters, micro cable sweaters to cropped sweaters in a relaxed, wide or batwing fit. These style staples make an ideal outfit companion for any occasion. Knitted from super soft cashmere, these statement sweaters are all season must-haves, elevating both smart and off-duty looks you can revisit all year round in a variety of stunning shades.

 
 
everyday-essentials

We want to see your favourite Pure Collection look! Share your photo using the hashtag #MyPureStyle for a chance to be featured on our social media channels.

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