If your Pure order is a gift, make it extra-special with Pure’s luxurious gift wrapping service, for just £5.95 per order. Please select in the shopping bag. Exquisitely boxed, packaged and tissue-wrapped in our stylish scarlet gift packs, a gift-wrapped present from Pure is a gift worth receiving.
Our Story
Our vision is to be the number one globally recognised British brand authority for cashmere. It is after all, at the heart of everything we do. What started as a collection of just 25 pieces has grown internationally with boutiques opening across the UK. Join our journey and discover our story...
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THE LAST ORDER DATE FOR CHRISTMAS DELIVERY IS 21ST DECEMBER*