A GUIDE TO CASHMERE CARE
show your cashmere some pure love

Fabric as special as cashmere deserves some TLC. But it isn't as tricky as you think. Our expert team shows you how to wash and
care for your cashmere pieces so you can enjoy them year after year. And our thoughtfully designed care products will give you that helping hand.


STEP ONE: EXAMINE

Examine your cashmere for stains or holes before washing it, as they will need to be treated first. Found a hole? Why not let our cashmere experts take care of it by repairing your cashmere to look good as new by using our coveted care and repair service?


STEP TWO: DE-PILL


Once you've looked for any stains or holes and you've got the all-clear, it's time to de-pill it! Turn your cashmere inside out and lay it flat before removing any pilling with a cashmere comb.Comb your cashmere in one direction to get the best results. Then turn your cashmere back the right way round and repeat. When you've finished de-pilling your cashmere, use a lint roller to remove any excess fluff.


Pilling is an inherent characteristic of cashmere,
a natural process of fibres lightly shedding.


STEP THREE: WASH


Run a basin of tepid water, adding a capful of cashmere wash. Make sure that the water is very lukewarm - your cashmere can shrink if it's too warm.
Turn your cashmere inside out again and submerge it into the basin. Leave it to soak for five minutes. If you do have any stains, work in our cashmere wash (avoid rubbing). Then rinse your cashmere thoroughly, taking care not to wring it.


STEP FOUR: DRY


Now your treasured cashmere is beautifully clean, it's time to dry it!
Place your cashmere flat on top of a clean towel on a table, before gently rolling them both up to remove any excess water. Then lay your cashmere into its natural shape on either a drying rack or another clean towel. Try not to hang your cashmere as this will distort the shape and fit.


Gentle, loving care ensures your cashmere
lasts a lifetime become even softer with age.


STEP FIVE: STORE


When your cashmere is fully dry, fold and store it in our breathable
Pure sweater bag, with our cedar balls to keep it beautifully fresh and to deter moths.