MODERN HERITAGE

A modern interpretation of British heritage style

Modern Heritage
 

INSPIRATION

 

Inspiration

 

Our modern heritage collection offers timeless silhouettes inspired with a touch of Yorkshire charm and heritage - a combination that we pride ourselves in. Discover luxe fabrics, sophisticated detailing and key colours in our curated edit of tailored separates, softest cashmere infused knitwear and merino wool sweaters. In an Autumnal palette of red, navy and camel, these key pieces will definitely have a place in your wardrobe, now and forever.

 

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HARROGATE

 

Harrogate

 

Voted as one of the happiest places to live in Britain, we couldn’t resist shooting our new Autumn collection in our hometown of Harrogate, in the north of England.

Set in the heart of Yorkshire, the beautiful spa town of Harrogate boasts luxurious Victorian Turkish baths, the picturesque Valley Gardens and of course the famous Bettys Tearooms - making it the perfect place to create the gorgeous garments that you know and love…

 

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THE WOOL PENCIL SKIRT

timeless, tailored elegance

Take your style to great lengths this Autumn with our best-selling wool pencil skirt. Expertly crafted from traditional houndstooth wool woven locally by fellow Yorkshire-based company Moon Fabrics, this super flattering skirt will definitely add elegance to any look.

 

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THE CHECKED COAT

classic meets contemporary

Sometimes the last thing you put on is the first thing they notice… Wrap up in style this season with our classic tailored coat. In an on-trend check print, this must-have coat is immaculately cut in a slim silhouette and is perfect for seeing you through the tricky transitional months and beyond.

 

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THE MERINO POLO SWEATER

sophistication without fuss

Perfect your layering style this Autumn with our just arrived merino polo sweater. Made from our ultra soft merino wool, this finely knitted sweater offers a light layer of warmth which will take you through the seasons oh-so-effortlessly.

 

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THE RELAXED WASHED SILK BLOUSE

works every time

Feel the luxury inside and out in beautiful drapy-soft crepe de chine. This new print washed silk blouse fits and flatters in all the right places and with a shaped back hem we think is spot on, now and forever.

 

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THE CASHMERE BOYFRIEND SWEATER

the one you’ve been looking for …

Elevate your wardrobe this season with this cashmere boyfriend sweater. Made from our 100% signature cashmere, this relaxed fit sweater features a wide crew neck with double layer neck trims. Pair with jeans for a relaxed weekend look.

 

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THE LUXE CABLE SWEATER

a modern twist on cashmere

Your new season staple has arrived. The perfect pull over, our luxury cashmere cable sweater makes a stylish investment. With a chic cowl neckline and a side split hem, this sophisticated sweater is one timeless piece you won’t be able to live without…

 

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BACK BY POPULAR DEMAND…

the perfect plus one for any occasion…

There are pashminas, and then there’s the Pure pashmina. Crafted in our finest 100% cashmere, our pashmina shawls and stoles are the softest, lightest, most beautiful way to add a stunning touch of colour and luxurious texture to any outfit. Invest in yours now before they sell out…

 

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We want to see your favourite Pure Collection look! Share your photo using the hashtag #MyPureStyle for a chance to be featured on our social media channels.

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