an introduction to

pure colour

 
 

Our designers travel the globe collecting colour inspiration from weird and wonderful sources to add to our Cashmere Colour Library.
Each new colour is carefully formulated using a unique recipe that is tested and refined over and over until the perfect shade is achieved.
Only then can the raw cashmere be lovingly dipped into the dye and crafted into the head-turning pieces that will stand the test of time.

SHOP 100% CASHMERE  ▶

 
our true colours
 

colour

inspiration

 

For our spring colour palette, we took inspiration from the soft pastel pink hues of Victoria Beckham, Dion Lee’s soft chalky blues, Salvatore Ferragamo's rich red collection and Tibi's zesty lemon and jade green adorned runway collection.

 
Lime
 

truly tropical

Here at Pure we love pink! Especially the hot pinks and corals inspired by the rich and sunset tones of a tropical setting. Great summer colours that will translate so well in cashmere, silk and linen - we've got your holiday suitcase sorted!

SHOP TROPICAL  ▶

 

luscious lime

Our colour influences can come from anywhere, a bright painted wall, a zesty lemon….. For our spring and summer collection we liked the punchy, bright sunshine shades of lemon and lime which has inspired the colours for our cashmere collections, especially our signature and gassato styles that look fab with a simple white jean.

SHOP LIME  ▶

 

go for green

For our spring 2018 collection we looked at one of the strongest colour trends, green! For us here at Pure, green sums up the zest and vitality of a new season. Especially the start of a spring season! From greens inspired by the first sprigs of spring to the freshest tones of aquamarine we think you’ll love our favourite cashmere sweaters, silk blouses and cotton chinos in this season's hottest colour.

SHOP GREEN  ▶

 

pretty in pink

This season, it’s time to rethink pink. This colour has been a big influence for some seasons now but we always refresh our styles with different shades of this ultra feminine colour in our silk, cotton and obviously our beautiful cashmere.

SHOP PINK  ▶

 

blissful blue

We know that blue has been one of your favourite colours for a long time and it’s great to see that this bestselling hue was featured on the catwalks this spring. From bold cobalts and soft chalky tones – to our personal favourite; cornflower blue – we couldn’t help but feature this chic colour in our cashmere and linen collections.

SHOP BLUE  ▶

 

our key pieces

 
Gassato cable textured sweater
 

SHOP PURE COLOUR  ▶

 
our true colours
 

the colour dying

process

 
 

Years of experience means we understand the care and attention cashmere needs and deserves. We know that it must be dyed at precise temperatures to create the perfect colour, that it must be spun to an exact count to ensure even colour and texture, and knitted at the perfect tension to create beautiful pieces that will last a lifetime.

SHOP PURE COLOUR  ▶

 
our true colours
 

request a

swatch

 
 

The choice is yours. With our compliments, choose up to 8 swatches of our 100% pure cashmere to find the perfect colours for you.

REQUEST A SWATCH  ▶

 

What's your favourite Pure colour this season? Join the conversation using #purecolour on our social media channels.